Scribd is hiring a
Senior Product Analyst

Summary

Join our Business Strategy & Analytics team as a Senior Product Analyst to focus on refining SEO strategies, measure cross-functional impacts, and deliver relevant titles and UGC to our growing global user base. You will collaborate with various teams, conduct data analysis, develop dashboards, and stay updated with the latest advancements in SEO practices.

Requirements

• 3+ years of experience in product analytics, preferably in the SEO domain
• Expert knowledge of statistical concepts and methodologies
• Bachelor's or Master's degree in a quantitative field such as Statistics, Mathematics, Economics, or Computer Science

Responsibilities

• Collaborate with the product team to develop and execute data-driven experiments and A/B tests, focusing on SEO initiatives
• Conduct in-depth analysis of user behavior, conversion rates, and website performance to identify growth opportunities and inform product optimization strategies
• Provide actionable insights and recommendations to key stakeholders based on statistical analysis and data interpretation
• Develop and maintain dashboards, reports, and visualizations to track and communicate critical KPIs and performance metrics
• Work closely with stakeholders to define and track key performance indicators (KPIs) and provide regular reports and dashboards to inform decision-making
• Work closely with engineering teams to ensure accurate data collection and instrumentation, providing guidance on tracking implementation and data integrity
• Collaborate with the data engineering team to refine and enhance data infrastructure and architecture to support advanced analytics and reporting capabilities
• Partner with cross-functional teams, including engineering, product management, and product marketing, to drive the implementation of data-driven solutions and recommendations

Preferred Qualifications

Solid understanding of SEO principles, including keyword research, on-page optimization, technical SEO, and link building

Benefits

• Competitive equity ownership
• Comprehensive and generous benefits package