Senior Product Analyst, SEO

Summary

Join ZipRecruiter as a Senior Decision Scientist and leverage your SEO expertise to enhance our search engine optimization strategy. You will use data-driven insights to improve website visibility and drive organic traffic. Collaborate with product, engineering, and design teams to shape the product roadmap. This role requires extensive experience in product analytics and SEO analytics, proficiency in statistical computing languages, and a strong understanding of experimental design. The position offers a hybrid work environment and a competitive salary range.

Requirements

• Bachelor's degree in a quantitative field such as mathematics, computer science, statistics, or economics (or equivalent experience)
• 4+ years of product analytics experience
• Minimum of 1 year of experience in SEO analytics
• Experience designing experiments, testing, and utilizing statistical principles to inform business decisions
• Proficient in statistical computing and scripting languages such as Python, R, SQL

Responsibilities

• Utilize descriptive analysis to uncover insights related to user behavior
• Monitor and report on SEO performance metrics
• Conduct keyword research and competitive analysis to identify opportunities for optimization and SEO content creation
• Design and analyze A/B tests to evaluate the impact of SEO initiatives on user engagement and conversion
• Create dashboards and visualizations to communicate findings and recommendations to stakeholders effectively
• Building models to forecast future SEO performance, identify trends, and inform content and marketing strategies

Preferred Qualifications

• Master’s or Ph.D. in a quantitative field such as mathematics, computer science, operations research, economics
• In-depth knowledge and hands-on experience in various areas, including probability and statistics theory, causal inference, experimental design and analysis, synthetic control, product ecosystems, and Bayesian inference
• Experience in product analytics with a focus on user acquisition

Benefits

• Hybrid work environment
• US base salary range for this full-time position is $145,000-$177,500
• Equity, bonuses, commission, or other forms of compensation
• Full range of medical, financial, and other benefits