Senior Product Designer, Growth & Engagement

Summary

Join Included Health's Growth & Engagement team as a Senior Product Designer to shape the member experience and optimize conversion flows. You will collaborate with cross-functional teams, run experiments, and leverage AI-powered design tools. This high-impact role requires a strong point of view, exceptional craft, and the ability to drive ideas forward. You'll own design direction, mentor others, and advocate for design excellence. The ideal candidate is passionate about growth, experimentation, and designing seamless, high-converting experiences. This role offers a competitive salary and benefits package.

Requirements

• 6+ years of experience as a product designer, with at least 2 years working on growth, engagement, or conversion-focused experiences
• Experience using AI-powered design and research tools to accelerate prototyping, testing, and iteration
• Strong expertise in interaction design, with a portfolio showcasing high-quality, high-converting experiences
• Experience designing and optimizing complex flows, ideally in authentication, onboarding, or coverage verification
• Proven ability to collaborate with cross-functional teams, including product, engineering, and marketing
• Comfort working in a fast-paced, experiment-driven environment, balancing quick iterations with long-term vision
• A strategic mindset, able to connect design decisions to business outcomes and advocate for the right solutions
• Excellent communication and storytelling skills, able to synthesize complex ideas into compelling narratives
• Proactive and self-guided, with the ability to navigate ambiguity and drive initiatives forward
• Prompt and regular attendance at assigned work location
• Ability to remain seated in a stationary position for prolonged periods
• Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment
• No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required
• Ability to interact with leadership, employees, and members in an appropriate manner

Responsibilities

• Own the end-to-end design of how we communicate our value proposition and guide members into our digital experience
• Design and optimize conversion flows, balancing rapid experimentation with a long-term vision for a seamless, engaging experience
• Simplify complex systems, making authentication and coverage verification intuitive and frictionless
• Run A/B tests and rapid iterations, using data and insights to refine and improve engagement strategies
• Explore new ways to communicate our value proposition, leveraging storytelling, motion, and interaction design
• Stay ahead of industry trends, bringing fresh ideas and best practices to the team
• Use AI-powered design tools (e.g., v0.dev , Lovable, Bolt, Cursor, Onlook, Spline) to build, test, and iterate on high-fidelity prototypes
• Experiment with AI research tools (e.g., Maze, Rally, Marvin) to quickly test competing concepts, draw insights, and make informed design decisions
• Stay ahead of emerging AI tools, recommending and knowledge-sharing best practices with the team

Preferred Qualifications

Experience in healthcare, fintech, or other highly regulated industries where complexity needs to be simplified

Benefits

• Remote-first culture
• 401(k) savings plan through Fidelity
• Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
• Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents
• Generous Paid Time Off ("PTO") and Discretionary Time Off ("DTO")
• 12 weeks of 100% Paid Parental leave
• Up to $25,000 Fertility and Family Building Benefit
• Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
• 11 Holidays Paid with one Floating Paid Holiday
• Work-From-Home reimbursement to support team collaboration and effective home office work
• 24 hours of Paid Volunteer Time Off ("VTO") Per Year to Volunteer with Charitable Organizations