Senior Product Manager

Summary

Join Binance, a leading global blockchain ecosystem, and contribute to enhancing user growth and platform appeal. Design and implement user growth strategies, focusing on conversion efficiency and long-term retention. Identify core user needs and develop AI-driven growth products. Develop product roadmaps and set goals for improving user growth and experience. Leverage data analysis and user insights to create efficient product features. Collaborate with various teams to execute growth initiatives and maintain competitiveness in the crypto industry. Utilize agile methodologies to manage the development and deployment of growth initiatives. This role offers opportunities for career growth and continuous learning within a dynamic and innovative environment.

Requirements

• At least 5 years of experience in user growth or growth hacking related fields in the financial or crypto industry preferred
• Strong background in agile methodologies, data-driven strategy, and data analysis
• Proficient in growth data and experience using data to inform decision making
• Excellent communication and collaboration skills
• Experience leading cross-functional teams and driving results

Responsibilities

• Design and implement user growth strategies to enhance user conversion efficiency from user acquisition to long-term retention, boosting key business metrics (e.g. new user registrations, retention, cross sell, churn rate etc)
• Identify core user needs and design AI-driven growth products to drive user growth
• Develop product roadmaps, set long term and short time goals, and create tailored local market and global market product solutions to improve on user growth and experience
• Leverage data analysis and user insights to create efficient product features that enhance platform appeal and user stickiness
• Collaborate with various teams such as campaign, lifecycle marketing, operations, and tech teams to execute growth initiatives
• Identify opportunities, and iterate solutions to maintain growth product competitiveness in the crypto industry
• Use agile methodologies to manage the development and deployment of growth initiatives

Preferred Qualifications

Bachelor's or Master's degree in Computer Science, Business, Marketing, Finance, or a related field is preferred

Benefits

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)