Senior Product Manager

LawnStarter
Summary
Join LawnStarter as a Senior Product Manager and become a key member of a small, autonomous team. Improve customer acquisition and lifetime value by prioritizing and solving problems related to consumer delight, provider happiness, marketplace challenges, and network effects. Collaborate with engineers, designers, and marketers to enhance user experience and business growth. This high-leverage role offers exposure to the entire product line and responsibility for key business metrics. The ideal candidate possesses 5+ years of experience in building large-scale products, including marketplaces, and a strong problem-solving approach. A STEM or business background is preferred.
Requirements
- You have 5+ years of experience in building large scale products and at least a few years of experience building marketplaces
- You have a STEM or business background or relevant education that makes you suited to solving complex product problems
- You take pride in understanding problems deeply and asking the right questions
- You rely on data to inform your gut
- You care about having a structured and logical approach to solving ambiguous and poorly defined problems
- You are experimenting and using AI to help solve all kinds of problems faster or better
- This is unlikely to be a good fit if your primary skill or interest is in executing/managing the solution building phase (project management) or engineering solutions (software engineering)
- You communicate well and often
- One of the defining responsibilities of a PM at LawnStarter is articulating the problem to be solved and getting buy-in from other departments
- We take pride in written communication
- You understand that being a PM often involves saying “no” with empathy and reason
- This is unlikely to be a good fit if you are someone who is unable to carve time to think deeply about problems and articulate them to your peers
- You set extremely high standards for yourself and others around you
- When you say something is getting done, the team can trust you
- You don’t tolerate mediocrity, but you also dedicate your time to helping others evolve and learn so that the team can operate at a higher level
- You also understand that often true differentiation only comes from executing well on very hard things, so you don’t shy away from challenges
- This is unlikely to be a good fit if you don’t have a track record of impressive performance
- You understand that in spite of the careful approach you take to understanding problems and identifying opportunities, you actively try not to be perfectionist or get yourself tied up in knots
- You have a bias for action in order to make progress
- You enjoy being scrappy and constraints enthrall you
- This is unlikely to be a good fit if you, by default, like building complete and full solutions from the get go
Responsibilities
- Improve our customer acquisition, collaborating to get us more customers and with higher lifetime value
- Prioritize and solve problems, which we have plenty of, such as
- Delighting consumers: We believe delighting consumers and obsessing about solving problems for them is at the heart of why we are on this mission. We have built a product that our consumers love but they expect more. They want on-time service. They want it to be of high quality, always. They want competitive pricing. They want it to be easy to reschedule, pay and add/remove additional services. So as we scale, how do we provide high quality service at great value? How do we identify the right consumer problems to be solved? We have plenty of fun and hard user activation and retention problems to solve
- Keeping providers happy: We believe we cannot succeed if we don’t have the largest number of high quality providers on the platform. Providers who are happy with the value they derive from the platform. We are well on our way given our curated approach to acquiring, onboarding & engaging the small businesses who power the home outdoor services industry. We have managed to build a great customer acquisition platform for our providers. But they expect more. They want us to maximize their earnings while reducing their costs such as driving time (similar to those on mobility and delivery platforms like Uber, Doordash). They want us to identify profitable jobs for them and create a recurring relationship (think supply/demand balance).They are eager for us to take care of their business operations challenges so that they can focus on doing great work for homeowners
- Marketplace challenges: We are a marketplace and have solved a lot of chicken-and-egg problems to seed the marketplace. We have consumers, we have providers and they exchange value on LawnStarter. Awesome! How do we keep the marketplace healthy & growing? How do we use our supply and demand for lawn care services to solve the cold start problem for new services? How do we balance the needs of various participants as we keep growing? How do we ensure that consumers get outsized value and providers maximize their earnings?
- Network effects: The more consumers we have the more we can drive revenue for providers and cut their costs. The more high quality providers we have the more we can keep consumers happy. Our dream is to have high quality pros providing home outdoor services to all the homes in a neighborhood on a single day. Minimize driving time, idle time for pros while maximizing their earning time. Maximize consumer delight by providing on-time, high quality service. Then replicate that for providers of different home services
Preferred Qualifications
Bonus if you have spent time solving problems we plan to tackle
Benefits
- Medical, dental, and vision
- Equity is a big portion of how we structure compensation for PMs
- Fully remote position: Work remotely from anywhere you want
- Unlimited PTO: We focus on results. Take the time you need to recharge or enjoy life, work hard when you are back
- Salary : Ranges from 150,000 USD - 175,000 USD annually, depending on experience
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