Senior Product Manager

Summary

Join Thinkific as a Senior Product Manager, Growth and lead high-impact initiatives driving customer acquisition, activation, and monetization. You will define the strategic vision for your product group, build and execute a data-informed product roadmap, leverage the Reforge framework, develop mobile strategies, and partner with cross-functional teams. Direct customer engagement, data-driven decision-making, and shaping team culture are also key responsibilities. The ideal candidate possesses 5+ years of product management experience, including at least 1 year on a growth-focused team, a proven track record of driving product strategy, and experience with growth teams and the Reforge framework. A customer-obsessed mindset and strong data synthesis abilities are essential. Thinkific offers a competitive compensation package, flexible paid time off, comprehensive health benefits, flexible work options, learning and growth opportunities, and a supportive work environment.

Requirements

• Has 5+ years of experience in product management , with at least 1 year on a Growth focused team
• Has a proven track record of driving product strategy and delivering measurable business impact
• Brings hands-on experience with growth teams and familiarity with the Reforge framework to guide data-driven strategies and prioritization
• Has driven measurable growth through mobile-first strategies , optimizing engagement and retention for on-the-go users
• Is customer-obsessed , and has a strong foundation in Jobs-to-be-Done and direct experience engaging customers
• Demonstrates an exceptional ability to synthesize data , market trends, and customer feedback into strategic product decisions
• Understands how AI is transforming product development —especially in the context of small business marketing and growth
• Thrives in fast-paced, agile environments and approaches ambiguity with curiosity and a bias for action
• Loves to learn and grow. They’ve found (and keep looking for) ways to level up their skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building their own business

Responsibilities

• Define and own the strategic vision for your product group, integrating market insights, customer needs, and business outcomes
• Work on building and executing a data-informed product roadmap that prioritizes high-impact opportunities and aligns with company objectives
• Leverage the Reforge framework and growth team methodologies to identify levers, run iterative tests, and scale what works
• Develop and lead mobile strategies that support growth , ensuring the experience across devices is seamless,  impactful, and aligned with how our customers engage
• Partner closely with Engineering, Design, Marketing, and Data to launch experiments and features that drive sustainable growth
• Engage directly with customers to gather insights , refine product strategies, and ensure our solutions exceed expectations
• Drive a data-informed approach to decision-making , analyzing trends, customer feedback, and internal metrics to optimize performance
• Help shape team rituals and retrospectives, contributing to a culture of learning, continuous improvement, and shared success

Preferred Qualifications

• Experience in e-commerce, creator economy, or online learning industries
• Hands-on experience with product lifecycle management, from ideation to execution
• Knowledge of marketing principles, customer acquisition strategies, and monetization models
• Familiarity with AI-driven personalization and automation in product development
• Completion of Reforge Growth Series, Advanced Growth, or other Reforge programs

Benefits

• A competitive compensation package including base salary, equity, team-wide bonuses, and an Employee Share Purchase Plan
• Flexible Paid Time Off to maintain mental and physical health. Our team is encouraged to take a minimum 4 weeks of vacation, plus Thinker Holidays (extended long weekends in the summer) and time off for the December holiday season
• Health Benefits and Wellness: Comprehensive benefits starting on Day 1 include health, vision, and dental coverage for you and your family, $3,000 for mental health care, a short-term health plan, and an additional health or personal spending account. Plus, family friendly benefits include generous parental leave top-ups for up to 32 weeks, as well as fertility coverage and personalized return to work options
• Flexible Work . Choose to work from home from anywhere in Canada, at our Vancouver HQ, a co-working space, or anywhere there’s wifi for a change of scenery
• Learning & Growth. An annual $1500 USD Learn and Grow fund for conferences, seminars, or courses, plus training, mentorship, coaching, and internal promotion opportunities
• A home office setup so you’re ready to succeed with a company-owned Macbook Pro and a budget to order a desk, chair, or any accessories to help you work comfortably and productively