Senior Product Manager, Identity

Summary

Join Experian Marketing Services as a Product Manager to lead the strategy for online identity resolution products within the AdTech and MarTech ecosystem. You will define product strategies, manage roadmaps and pricing, analyze market needs and competition, and work with development teams to deliver new products and enhancements. This role requires strong product management experience, consumer marketing knowledge, and technical expertise in the AdTech/MarTech space. The position offers a competitive benefits package including health insurance, paid time off, and remote work flexibility. You will collaborate with internal teams and external partners, representing Experian in industry groups and engaging with key analysts. Experian values diversity and inclusion, offering a supportive and award-winning work environment.

Requirements

• 3+ years of demonstrated product management experience, working both internally to lead delivery on roadmaps and externally to evaluate partnerships that promote product strategy
• Domain knowledge and technical experience in the Ad-Tech/Mar-Tech space
• Excellent client-facing
• 3+ years of demonstrated product management experience, working both internally to lead delivery on roadmaps, and externally to evaluate and lead partnerships that promote product strategy
• 5+ years of consumer marketing experience with a understanding of identity
• Domain knowledge and technical experience in the Ad-Tech/Mar-Tech space
• Experience communicating complex technical concepts to a variety of audiences
• Bachelor's degree or equivalent relevant experience required
• A metrics-driven approach to product management

Responsibilities

• Assess market needs related to identity and evaluate how Experian Online and Offline Identity Resolution products can support consumer marketing efforts in the AdTech and MarTech landscape
• Define appropriate product strategies for Experian's online and offline identity resolution products and propositions across sales channels and vertical markets related to identity resolution services
• Manage the product roadmap, pricing, go-to-market (GTM) strategy, and VOCs for our online identity products and services
• Size the markets for your products and report on the competitive landscape
• Determine market potential and revenue opportunities
• Work with product owners and technical development teams, and lead the delivery of product roadmaps for new products and major product enhancements
• Capture the voice of the customer and create competitive differentiation and compelling positioning in the market, including an understanding of the competitive landscape
• Inspire creativity projects and partner with the Experian Strategy, Data Science and development teams to test new MVPs that solve market problems
• Work with other internal Experian departments and product management teams
• Manage training of internal Experian partners in the value that products deliver in the market
• Ensure enablement of sales teams by developing or working with Marketing or Product Marketing to create internal and market-facing product collateral and other external materials
• Participate in several trade association working groups within the data driven marketing ecosystem (ie: IAB, DMA) to represent Experian
• Engage with important analysts that cover the space where Experian Marketing Services operates (ie: Gartner, Forrester)

Benefits

• Health, life and disability insurance
• Paid parental and family care leave
• 20 days of vacation accrued annually, five sick days, and two volunteer days (plus twelve paid holidays)
• This role can be 100% remote long-term or you can work out of one of our offices #Li-Remote
• Employee stock purchase plan