Senior Product Marketing Manager

Summary

Join 15Five as a Senior Product Marketing Manager and shape the product marketing strategy, understanding market dynamics and customer needs. You will oversee market research, create compelling product positioning and messaging, and drive product adoption. Responsibilities include diagnosing buyer behavior, creating sales narratives, and partnering with the product team. The ideal candidate has 7+ years of B2B SaaS product marketing experience and a deep understanding of the HR buyer. 15Five offers a comprehensive benefits package including full medical, dental, and vision insurance; flexible time off; paid parental leave; and various wellness programs.

Requirements

• 7+ years Product Marketing experience at a B2B SaaS company
• Deep understanding of the HR buyer
• Strong product marketing portfolio driving product launch, adoption & lifecycle initiatives with senior cross-functional stakeholders
• Comfortable with Google Workspace, Slack, Salesforce, HubSpot, Gong, Highspot (or similar) and willing to learn new systems as needs arise

Responsibilities

• Diagnose buyer behavior and competitive dynamics to inform GTM and product strategy
• Oversee ongoing market research with both customers and prospective customers to advocate for buyer needs and capture competitive intelligence
• Validate campaign concepts and messaging through market testing and interactions with key industry analysts
• Create a feedback loop between our customer base and the product and marketing teams
• Advance our go-to-market strategy with compelling messaging and packaging
• Develop positioning and messaging for the products across our portfolio that convey differentiation and value in the minds of prospects and customers
• Contribute to recommendations for new pricing, packaging and product naming decisions
• Create high-quality sales narratives, collateral, case studies, and internal training materials that enable our sales and CX teams to drive higher win rates and expansion rates
• Maximize product adoption among prospects and current customers
• Generate widespread market awareness and incremental pipeline and revenue among prospects and customers by orchestrating successful product launches
• Partner closely with the Product Team to oversee roadmap communication, participate in the feature development process, and inform the company and market of our product vision
• Drive higher win rates, greater product adoption and expansion revenue with customers through sales enablement, product education and expansion campaigns

Preferred Qualifications

• Collaborative
• Empathetic
• Persuasive
• Outcome Oriented
• Organized

Benefits

• Full Medical, Dental, and Vision Insurance
• Flexible Time Off (minimum 3 weeks off every year)
• Employer paid Short-Term, Long-Term Disability, and Term Life
• 401K with 4% match at 6 months of employment
• Inclusive Benefits Stipend (to help cover some of the gap on medical needs not covered by traditional benefits)
• Up to 16 weeks Paid Parental Leave for birth and non-birth parents
• 16 paid holidays in 2025
• TalkSpace (mental health therapy)
• Wellness Coach App (offers meditation and movement classes, courses, workshops, and panels in a live and interactive setting)
• Thrive Time (2 hours of time on Friday dedicated to your personal self-care/self-growth/recharge activities)
• Monthly reimbursement for internet
• Sabbatical Program accessed at 7 Years
• We also provide extensive training and development such as strengths discovery and alignment and Manager specific development opportunities