Senior Product Marketing Manager

Summary

Join 15Five as a Senior Product Marketing Manager and shape the company's product marketing strategy. You will diagnose buyer behavior, conduct market research, develop compelling messaging, and drive product adoption. Responsibilities include overseeing market research, creating sales materials, collaborating with cross-functional teams, and maximizing product adoption. The ideal candidate possesses 7+ years of B2B SaaS product marketing experience, a deep understanding of the HR buyer, and strong cross-functional collaboration skills. 15Five offers a comprehensive benefits package including full medical, dental, and vision insurance, flexible time off, paid parental leave, and various wellness programs.

Requirements

• 7+ years Product Marketing experience at a B2B SaaS company
• Deep understanding of the HR buyer preferred
• Strong product marketing portfolio driving product launch, adoption & lifecycle initiatives with senior cross-functional stakeholders
• Comfortable with Google Workspace, Slack, Salesforce, HubSpot, Gong, Highspot (or similar) and willing to learn new systems as needs arise

Responsibilities

• Diagnose buyer behavior and competitive dynamics to inform GTM and product strategy
• Oversee ongoing market research with both customers and prospective customers to advocate for buyer needs and capture competitive intelligence
• Validate campaign concepts and messaging through market testing and interactions with key industry analysts
• Create a feedback loop between our customer base and the product and marketing teams
• Advance our go-to-market strategy with compelling messaging and packaging
• Develop positioning and messaging for the products across our portfolio that convey differentiation and value in the minds of prospects and customers
• Contribute to recommendations for new pricing, packaging and product naming decisions
• Create high-quality sales narratives, collateral, case studies, and internal training materials that enable our sales and CX teams to drive higher win rates and expansion rates
• Maximize product adoption among prospects and current customers
• Generate widespread market awareness and incremental pipeline and revenue among prospects and customers by orchestrating successful product launches
• Partner closely with the Product Team to oversee roadmap communication, participate in the feature development process, and inform the company and market of our product vision
• Drive higher win rates, greater product adoption and expansion revenue with customers through sales enablement, product education and expansion campaigns

Preferred Qualifications

• Collaborative - You can successfully rally and inspire cross-functional teams spanning product, marketing, customer success, sales and marketing to orchestrate successful programs and campaigns
• Empathetic - You ground every decision and expression of our positioning as an advocate for the HR leader, their people managers and employees, and you bring back market intelligence that helps us get as close to the customer as possible
• Persuasive - You have exceptional oral and written communication skills that can convince a buyer or customer to change their behavior and a colleague to partner with you
• Outcome Oriented - You tie product marketing initiatives back to strategic impact, company and marketing goals, and you rigorously assess results both analytically and qualitatively
• Organized - Strong organizational and project management skills, with the ability to meet deadlines while managing multiple concurrent workstreams

Benefits

• Full Medical, Dental, and Vision Insurance
• Flexible Time Off (minimum 3 weeks off every year)
• Employer paid Short-Term, Long-Term Disability, and Term Life
• 401K with 4% match at 6 months of employment
• Inclusive Benefits Stipend (to help cover some of the gap on medical needs not covered by traditional benefits)
• Up to 16 weeks Paid Parental Leave for birth and non-birth parents
• 16 paid holidays in 2025
• TalkSpace (mental health therapy)
• Wellness Coach App (offers meditation and movement classes, courses, workshops, and panels in a live and interactive setting)
• Thrive Time (2 hours of time on Friday dedicated to your personal self-care/self-growth/recharge activities)
• Monthly reimbursement for internet
• Sabbatical Program accessed at 7 Years
• We also provide extensive training and development such as strengths discovery and alignment and Manager specific development opportunities