Senior Product Marketing Manager

Summary

Join Vanta as a Senior Product Marketing Manager, Enterprise, and lead the go-to-market strategy for our upmarket segment. You will define positioning, messaging, and campaign strategy, partnering with cross-functional teams to drive awareness and conversion. Responsibilities include creating compelling content, launching and scaling campaigns, championing customer insights, refining pricing and packaging, and monitoring the competitive landscape. Success in this role requires 5+ years of product marketing experience in SaaS, a proven ability to build and launch differentiated narratives, and experience leading cross-functional campaigns. Vanta offers industry-competitive compensation, comprehensive benefits, flexible work hours and location, and a supportive work environment.

Requirements

• You've been in product marketing for 5+ years with emphasis in SaaS (security experience a plus)
• You’ve built and launched a differentiated narrative that resonates with upmarket buyers—and made it stick across the org
• You’ve created content that the sales team actually uses (and loves)
• You’ve led a cross-functional campaigns that drove measurable pipeline and influenced product adoption
• You’ve become a go-to resource across product, sales, and marketing for insight on the upmarket segment
• You’re not just supporting launches—you’re influencing what gets built and the GTM strategies to get there

Responsibilities

• Support the GTM strategy for Vanta’s Upmarket segment: Define positioning, messaging, campaign strategy, and enablement to win with security leaders at larger, more complex organizations
• Partner cross-functionally with product, sales, demand generation, customer success, and operations to develop cohesive marketing strategies that drive awareness, engagement, and conversion
• Create content that connects: From sales decks to web pages, whitepapers to emails, you’ll lead the creation of compelling materials for every stage of the buyer journey
• Launch and scale campaigns: Lead large-scale GTM campaigns, manage planning and execution in partnership with demand gen, and report performance metrics that inform future strategy
• Champion customer insight: Regularly engage with customers and prospects, analyze qualitative and quantitative data, and distill insights into action—informing GTM tactics and product direction
• Refine pricing and packaging: Collaborate with product, sales, and finance teams to align our packaging with customer needs and market opportunity
• Elevate our competitive edge: Monitor the competitive landscape and equip the field with battlecards, differentiation frameworks, and win/loss insights

Benefits

• Industry-competitive compensation
• 100% covered medical, dental, and vision benefits with dependents coverage
• 16 weeks fully-paid parental Leave for all new parents
• Health & wellness and remote workplace stipends
• Family planning benefits through Carrot Fertility
• 401(k) matching
• Flexible work hours and location
• Open PTO policy
• 11 paid holidays in the US