Senior Product Marketing Manager

Summary

Join Lineup Systems, a leading global provider of media sales technology, as a Product Marketing Manager. You will be responsible for implementing go-to-market strategies, sales enablement, and collaborating with product and marketing teams. This remote position requires exceptional communication skills, a passion for technology, and the ability to translate technical features into compelling value propositions. Experience in media, particularly digital publishing or ad tech, is a plus. The role involves developing marketing materials, conducting market research, and working with cross-functional teams. Lineup Systems offers a fast-paced environment and a healthy work/life balance.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• 3+ years of experience in product marketing or related roles within the technology industry, preferably in the SaaS or adtech space
• Proven track record of successfully launching and marketing B2B products
• Proven ability to work independently in an ambiguous environment, assessing needs, defining priorities, and driving initiatives without a pre-existing playbook
• Strong ownership mindset, with the ability to proactively identify gaps, implement solutions, and advocate for cross-functional support
• Exceptional written and verbal communication skills, with an ability to articulate complex concepts in a clear and concise manner
• Demonstrates outstanding interpersonal skills and the ability to influence stakeholders at all levels of the organization, leveraging expertise, persuasion, and diplomacy to garner support and drive initiatives forward

Responsibilities

• Establish Product Marketing processes– identify gaps, define priorities, and implement communication channels
• Develop and execute go-to-market (GTM) plans for new product launches, including positioning, messaging, pricing, release notes, and sales enablement strategies
• Create collateral, presentations, and training programs to equip client-facing teams with the knowledge and tools needed to effectively promote Lineup’s products
• Develop and deliver compelling client-facing roadmap presentations, ensuring clear communication of product vision, upcoming features, and strategic priorities
• Collaborate with cross-functional teams, including product management, sales, support, and marketing, to align product messaging and positioning with overall company objectives
• Develop deep customer insights through research, interviews, and data analysis, ensuring customer feedback informs product development and marketing strategies
• Craft compelling and persuasive content for marketing collateral, including website copy, case studies, whitepapers, emails, and blog posts
• Act as a subject matter expert on Lineup's products, providing guidance and support to internal teams and external stakeholders
• Conduct market research and competitive analysis to identify industry trends, customer needs, and opportunities that inform product roadmap and strategic decisions

Preferred Qualifications

Bonus points if you have experience in media, particularly in digital publishing or ad tech

Benefits

• Remote position, with an office available for in-person collaboration as desired located in London
• Compensation: 91,052.00 (GBP)