Senior Product Marketing Manager

Summary

Join Definitive Healthcare as a Senior Product Marketing Manager and bridge the gap between product development and the market. You will be responsible for crafting compelling product messaging, developing engaging content, conducting market analysis, and leading go-to-market strategies. This role requires strong analytical and communication skills, along with 5+ years of senior-level product marketing experience. Preference is given to candidates with experience in the life sciences industry. Definitive Healthcare offers a dynamic work environment, competitive benefits, and a commitment to community service. The company fosters a collaborative culture and has been recognized as a best place to work. This is an opportunity to make a significant impact on a high-growth company.

Requirements

• 5+ years of product marketing experience at the senior level
• Bachelor’s degree in business, marketing or equivalent; MBA
• Experience managing product and market research programs

Responsibilities

• Create and refine the product’s messaging framework to clearly define its unique selling points, benefits, and differentiators and that articulates buyer-specific value propositions
• Ensure that product messaging aligns with the brand and is consistent across all customer touchpoints (website, sales materials, etc.)
• Collaborate with product teams to ensure the product meets customer needs and that the messaging accurately reflects the value it delivers
• Develop engaging demand generation and sales enablement content for all phases of the sales funnel to support penetration and conversion programs
• Lead articulation of ROI story for client buyer and influencer personas
• Ensure that all market-facing content is anchored in defensible differentiation
• Develop compelling content, including whitepapers, eBooks, and videos that demonstrate thought leadership and product expertise
• Inform all aspects of go to market with primary and secondary market research; competitive landscape assessment; and industry analysis
• Identify life science industry trends and dynamics, providing analysis and positioning for both internal stakeholders and clients
• Partner with product management to provide insights on client adoption to inform new tools, investments and programs
• Lead cross-functional teams in developing and executing launch or release strategy and plan; ensuring launch readiness; and post-launch monitoring and reporting
• Partner with product management to devise and execute release communication strategy, and provide market and data inputs to prioritize product roadmap investment
• Partner with sales enablement on training including product launch; value proposition; and competitive differentiation
• Engage with key customers and stakeholders to gather feedback on the product and market trends
• Identify product champions and leverage customer success stories to build case studies, testimonials, and references
• Work with customer success teams to understand customer satisfaction and retention metrics, ensuring that marketing strategies align with customer needs and challenges

Preferred Qualifications

Experience product marketing in the pharmaceutical, biopharma, or biotech industry

Benefits

• Competitive benefits package including great healthcare benefits and a 401(k) match
• Flexible and dynamic culture
• Definitive Cares, our community service group, gives all of us a chance to give back