Senior Product Marketing Manager

Summary

Join Mixbook as a Senior Product Marketing Manager and become the voice of the customer, shaping product positioning and driving adoption. You will conduct deep customer research, analyze the competitive landscape, and develop data-backed product messaging. Responsibilities include developing and executing go-to-market strategies, creating impactful marketing campaigns, and measuring key performance indicators. The ideal candidate possesses 8+ years of experience in product marketing, with a proven track record in positioning and messaging strategy. Mixbook offers a comprehensive benefits package, including healthcare coverage, unlimited PTO, learning and development stipends, and a 401k match.

Requirements

• 8+ years of experience in Product Marketing, with at least 6+ years in DTC, consumer platforms, or consumer goods
• Proven experience in positioning and messaging strategy for both new and existing products
• Deep expertise in customer, market, and competitive research to inform product and marketing strategies
• Ability to simplify complex information into clear, compelling messaging that resonates with consumers
• Strong storytelling skills combined with a strategic, analytical mindset
• Experience collaborating cross-functionally with Product, Growth, and Creative teams
• Highly organized and able to manage multiple projects in a fast-paced environment

Responsibilities

• Conduct deep customer research to uncover insights about their motivations, behaviors, and pain points
• Analyze the competitive landscape to shape Mixbook’s positioning and key differentiators
• Partner with Product and Marketing teams to influence feature development based on insights
• Develop data-backed product messaging that articulates Mixbook’s unique value in the market
• Develop and execute go-to-market strategies for product launches, driving awareness and adoption
• Define key value propositions and messaging frameworks that resonate with target audiences
• Optimize product-market fit, leveraging insights to improve positioning and messaging
• Create impactful product marketing campaigns across all brand and acquisition channels (e.g., website, email, social, PR, advertising)
• Collaborate with Growth, Brand, and Creative teams to ensure consistency in product storytelling
• Design and implement marketing strategies to increase product adoption, engagement, and retention
• Identify opportunities for merchandising and customer education that enhance the shopping and purchase experience
• Partner with Customer Support and Community teams to drive advocacy and user-generated storytelling
• Track, analyze, and report on product marketing KPIs, ensuring continuous improvement
• Apply key learnings to refine messaging, campaign effectiveness, and customer experience

Preferred Qualifications

• Experience working in e-commerce, digital content platforms, or subscription-based businesses
• Background in customer lifecycle marketing, merchandising, or user engagement strategies
• Experience with AI-powered products or multimedia storytelling platforms
• Proficiency in A/B testing and performance analytics tools to optimize marketing impact
• Strong copywriting skills with a passion for crafting engaging, emotion-driven narratives
• Knowledge of pricing strategies, bundling, or promotional planning in a consumer-facing business

Benefits

• Comprehensive healthcare coverage, including fully covered premiums for you and your family
• Unlimited PTO (plus vacation bonuses!) and flexible schedules
• $2,000 per year for external learning and development
• 401k + match, company-wide events, travel opportunities, and more