Senior Product Marketing Manager

Summary

Join Thanx, a leading loyalty and guest engagement platform for restaurants, as a Product Marketing Manager. You will play a critical role in the growth of a fast-paced startup, making a direct impact on the restaurant industry. Working closely with various teams, you will support marketing activities across the funnel, focusing on product marketing. This role requires a strategic thinker who can execute at all levels of detail, possesses strong communication skills, and thrives in a fast-paced environment. You will be responsible for market analysis, sales enablement, product launches, and creating marketing collateral. Success in this role will be measured by increased win rates, adoption, renewals, NPS, and revenue.

Requirements

• 5+ years of product or marketing experience at a fast-growing technology, agency, or advisory firm with clear, fast, and hard-earned career progression with at least 2-3 years in product marketing
• Expertise in related B2B SaaS technologies, including marketing automation, email marketing, CRM, loyalty, feedback, mobile or web technology, or experience working in the retail or restaurant industry
• Experience in a very fast-paced, startup environment with the ability to quickly get up to speed, iterate, and take on other projects
• Project management skills with analytics chops and excellent written and oral communication skills

Responsibilities

• Gather and analyze the market and competitive intelligence. Conduct win/loss, churn analysis, and monitor market trends, then curate this information at the right level for constituents cross-functionally
• Own all aspects of sales and partner enablement and our sales product demo. Produce scripts, update our demo environment, and train the sales team on new product capabilities and associated benefits
• Working closely with the VP of Marketing and the product team, managing the execution of product launches and releases, including marketing plans and documentation
• Produce diverse collateral that effectively communicates Thanx platform capabilities and articulates business cases and value propositions for customers, prospects, and partners (product guides, videos, presentations, help and support portals, etc.)
• Act as a product expert and source of information and documentation for the rest of the organization, to enable sales and post-sales team members on all aspects of the product. Write help articles, create product videos, and other sales and customer enablement materials