Senior Product Marketing Manager

Summary

Join Outreach, a leading AI Sales Execution Platform company, as a Sr. Product Marketing Manager. This role will focus on driving product momentum and revenue growth globally within the B2B SaaS market. You will lead GTM messaging for Outreach programs and campaigns, developing and executing go-to-market plans for new products and features. The ideal candidate is a data-driven product marketer with extensive experience in B2B SaaS and a proven track record of driving growth. This hybrid role, based in Atlanta or remote within the US, offers a competitive salary and benefits package. Outreach values diversity and inclusion, encouraging applications from all backgrounds.

Requirements

• 7+ years of experience working as a product marketer in the technology industry
• Exceptional communication, writing and presentation skills
• Experience defining and executing go-to-market strategies across marketing, sales, partner and customer teams
• History creating messaging frameworks and positioning for individual and platform solutions that resonate with buyers
• Ability to deliver clear and compelling customer-facing messaging and materials
• Proven ability to drive key business objectives with quick decision making for impactful outcomes
• Expertise in B2B marketing with the ability to rapidly gain an in-depth knowledge of the Outreach platform (sales engagement, conversation intelligence, forecasting), our competitors, and their AI advancements
• History of creating and managing programs and/or frameworks that improve company impact, customer experiences, and/or cross-team performance
• Bachelor's degree

Responsibilities

• Conduct market & customer research to stay in touch with buyer needs, and create and maintain clear, differentiated messaging that resonates with our target audience
• Be the customer and product subject matter expert on pains and needs
• Own the core bill of materials including messaging framework, FAQ, demos, marketing campaigns and enablement to support Outreach’s Enterprise sales motion
• Develop and execute the go-to-market plan for new product/feature releases collaborating across Engineering/Product, Marketing, Finance, Sales & Customer Success teams
• Cross-functional collaboration across GTM teams regarding messaging and high value solution assets
• Demonstrate a strong ability to lead cross-functional teams to drive business and product results that measurably deliver company impact and pipeline
• Bring exceptional ability to drive key business objectives with data-driven, fact-based insights that lead to well-informed strategic plans, quick decision making, and impactful outcomes

Preferred Qualifications

Previous experience at growth-stage companies or driving significant revenue growth at larger companies is beneficial

Benefits

• Generous medical, dental, and vision coverage for full-time employees and their dependents
• Flexible time off
• 401k to help you save for the future
• Diversity and inclusion programs that promote employee resource groups like OWN+ (Outreach Women's Network), Adelante (Latinx community), OBX (Outreach Black Connection), Mosaic (AAPI community), Pride (LGBTQIA+), Gender+, Disability Community, and Veterans/Military
• A parental leave program that includes not just extended time off but options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Plus, unlimited snacks and beverages in our kitchen