Senior Product Marketing Manager

Summary

Join Paddle as a Senior Product Marketing Manager and collaborate with various teams to develop and execute data-driven content strategies. You will leverage market research to inform go-to-market initiatives, define product positioning and messaging, and ensure effective communication across all touchpoints. Success in this role requires exceptional research, ideation, and writing skills, along with the ability to manage stakeholder expectations. You will be responsible for creating marketing content, coordinating product launches, and tracking performance. The ideal candidate will possess strong critical thinking and collaboration skills, along with experience in content creation and competitive analysis. Paddle offers a comprehensive benefits package, including attractive salaries, stock options, retirement plans, private healthcare, unlimited holidays, enhanced parental leave, and a learning fund.

Requirements

• Exceptional research and writing skills, with the ability to understand and clearly communicate complex subject matter
• A strategic thinker with the ability to drive GTM plans aligned with market needs and business objectives
• Have strong critical thinking mindset with the ability to objectively analyze and evaluate information to form a reasoned judgment and connect the dots
• The ability to collaborate effectively with people across all levels and functions of an organization
• Experience producing content across formats and working with different kinds of creatives (writers, videographers, illustrators, graphic designers)
• You’re a fast learner and have an appetite for fast-paced work
• Have had some experience in competitive intelligence and analysis

Responsibilities

• Work with the Head of Product Marketing to implement a comprehensive product marketing strategy aligned with overall business objectives
• Analyze market trends, customer needs, and competitive landscape to inform target markets and positioning strategies for products
• Define the value proposition of our products and develop messaging that highlights unique features, benefits, and competitive advantages
• Ensure that the messaging resonates with the target audience and effectively differentiates the product from competitors
• Serve as a key liaison between the product management team and the marketing team, ensuring effective communication and collaboration
• Translate product features and functionality into compelling marketing messages and value propositions
• Collaborate with various teams, including product management, sales, enablement, customer success, marketing communications, and customer support, to ensure a cohesive approach and consistent messaging across all touchpoints
• Conduct comprehensive market research and gather customer insights to analyze the competitive landscape and identify opportunities for product growth and improvement
• Working with product management, develop comprehensive product tools and resources to ensure clear product understanding across the business
• Partner with the enablement team to equip the commercial organization with product knowledge and messaging
• Develop high-quality marketing content, including product sheets, whitepapers, case studies, and presentations to support product launches and ongoing marketing efforts
• Coordinate and execute product launches, working closely with cross-functional teams to ensure successful go-to-market strategies
• Monitor and analyze the performance of product marketing initiatives, providing regular reports and insights to the Head of Product Marketing and other stakeholders
• Stay informed about industry trends, emerging technologies, and competitive landscape to contribute to positioning the company as a thought leader in the market. This may involve contributing to industry publications, participating in relevant industry associations, or supporting speaking opportunities at events
• Proactively identify areas for improvement in product marketing processes and strategies, recommending and implementing changes as appropriate

Preferred Qualifications

Proven experience in SaaS or Fintech with a background in content or growth marketing (and we’ll be extra excited if you have a payments background)

Benefits

• Attractive salaries
• Stock options
• Retirement plans
• Private healthcare
• Well-being initiatives
• Work remotely
• Unlimited holidays
• Enhanced parental leave
• Annual learning fund
• Regular internal and external training