Senior Product Marketing Manager

Summary

Join Smith.ai as a Senior Product Marketing Manager and play a pivotal role in driving revenue growth and brand awareness. Collaborate closely with various teams to market Smith.ai's products and services, leveraging diverse channels and strategies. Success requires juggling multiple projects, meticulous attention to detail, and a proactive approach to problem-solving. The ideal candidate is a synergy-seeker, adept at anticipating user needs, and experienced in product marketing research, content creation, and stakeholder management. This role demands strong communication and presentation skills, along with a proven ability to manage complex projects and launch new products. You will be responsible for developing and executing product marketing plans, evaluating partnerships, and ensuring consistent brand messaging.

Requirements

• 5-7 years of professional marketing experience, preferably in a startup or small, fast-growing company
• 2-3 years of product marketing experience in a B2B SaaS/software company, with at least 1 year in product documentation and education
• Experience managing multi-layered product marketing projects and product launches
• Exceptional written and verbal communication skills adaptable to diverse B2B audiences
• Comfort with public speaking and presenting products in videos and live demos
• Bachelor's degree or higher
• Excellent references from coworkers and managers

Responsibilities

• Maintain and develop all product marketing materials, working closely with Product & Design
• Work closely with Design, Support, and Engineering to develop resources that support sales and client success objectives
• Own product launches, often serving as project manager for the new feature, integration, or service expansion
• Leverage marketing channels, client ambassadors, affiliate networks, and institutional partners to gain insights into market demand for new products, to identify areas of expansion, and to garner exposure for new releases
• Develop and execute product marketing research and product/feature launch plans
• Evaluate partners and platforms that may feature Smith.ai products and services, determining their value and making a case to leadership for participation in new initiatives
• Maintain brand consistency in all communications, ensuring accurate and on-brand messaging
• Ensure salespeople are effectively and accurately communicating products and features
• Develop product-related content (written, video, diagrams, etc.) for end-users to attract new users and promote product adoption
• Launch new features, products, and services, collaborating with internal and external teams
• Generate qualified leads from existing and new product-related partners and listings
• Serve as the go-to product expert for internal and external audiences, relaying feedback to the Product team
• Track, analyze, and report on product marketing activities, focusing on product adoption metrics
• Orchestrate and support events (virtual and occasional U.S. travel) to educate leads, clients, and partners, including developing materials and presentations
• Work with the Product team to facilitate early-adopter programs

Preferred Qualifications

• Problem-solving and synergy-seeking abilities
• Proactive approach to identifying and answering product questions
• Experience with product marketing research, short- and long-form product copy, and content production for support and sales enablement
• Demonstrated strength in managing projects and collaborating effectively
• Driven by checklists and deadlines, proactive in planning and execution
• Willingness to contribute to various team projects
• Strong work ethic, prioritization skills, and alignment with business goals
• Analytical skills to focus on high-performing channels and products
• Proactive mindset, anticipating future opportunities and expansion strategies
• Positive and flexible attitude adaptable to startup environments
• Ability to juggle and prioritize multiple projects simultaneously
• Strong writing and editing skills, with attention to detail and audience adaptation
• Eagerness to learn and take on new responsibilities
• Highly organized, proficient in using organizational systems (Salesforce, Clubhouse, Slack, Front App, Google Suite, Notion, etc.)

Benefits

• Base salary between $140,000-$170,000 per year
• Equity
• Competitive benefits package including medical, dental, vision, life insurance, 401k
• Flexible Time Off program