Senior Product Marketing Manager

Summary

Join Tide, a rapidly growing finance platform for small businesses, as a Senior Product Marketing Manager. You will own the marketing strategy for products targeting new-to-market SMEs, focusing on revenue and adoption. Key responsibilities include developing product marketing strategies, collaborating with the product team, coordinating go-to-market activities, and leading commercial discussions. Data-driven decision-making and collaboration are crucial. This role requires 5+ years of experience in product marketing, specifically with SaaS products and SMEs. Tide offers flexible working options, share options, comprehensive health insurance, generous paid time off, professional development opportunities, and more.

Requirements

• Have 5+ years of experience in Product Marketing
• Have built value propositions and positioning for Saas products, including for specific target segments
• Experience with the SME segment is essential
• Be comfortable leading commercial discussions
• Be well versed in product analytics, use data to drive decisions and have a data-driven approach to understanding the competitor landscape, trends, product growth opportunities and tracking marketing KPIs/metrics
• Have driven adoption and scaled a complex product in a fast growing company before, with an appreciation for the nuances of acquisition, activation and retention
• Have an understanding of CRM and a foundational understanding of Performance Marketing and Sales Enablement, so that you can constructively collaborate with these channels and drive improvements
• Be comfortable working in a fast-moving company where priorities can change and processes may need to be created from scratch
• Be a self-starter who doesn’t wait for instruction, and who works backwards from targets to ensure effective execution

Responsibilities

• Own the overall Product Marketing strategy, with particular emphasis on customer validation, product messaging and positioning, CRM/customer lifecycle management, channel strategy and content
• Collaborate with Product to build the right features for members, and translating these into member facing propositions that you take to market
• Co-ordinate GTM for features and launches making sure everything is on track and teams are enabled
• Develop value propositions and positioning informed by user research, market insights, Tide’s data and your product understanding, and embedding this through product and marketing channels
• Lead commercial discussions, including business casing and supporting financial forecasting
• Apply data and research to every decision you make, and ensuring this discipline is followed by all stakeholders at every point

Preferred Qualifications

• Experience with the new-to-market SME segment
• FinTech experience

Benefits

• Flexible working options
• Share options
• Group Life Insurance
• Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
• 25 days holiday with the ability to buy extra days
• 3 days for L&D or volunteering time off per year
• We invest in your development with a £1,000 professional L&D budget per year
• Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
• Spacious brand-new office near Old Street with an all-day snacks bar
• Enhanced family-friendly leave
• Sabbatical leave