Senior SEO Manager

Summary

Join Upwork as a Senior SEO Manager and lead the development and execution of a global SEO strategy. This role involves collaborating with cross-functional teams, managing SEO projects, and optimizing site performance. You will leverage data-driven insights and AI-powered tools to drive growth and improve user experience. The ideal candidate possesses extensive enterprise-level SEO experience, expertise in technical SEO, and strong communication skills. Upwork offers a remote-first work environment and a comprehensive benefits package, including unlimited paid time off, a 401(k) plan, parental leave, and an employee stock purchase plan. This position offers a competitive salary range and eligibility for bonus plans and equity incentives.

Requirements

• Extensive experience in SEO at an enterprise level, with the ability to develop high-level strategies that align with business goals while also managing and executing detailed, hands-on work
• Proven track record of driving long-term growth initiatives while staying attentive to day-to-day deliverables, ensuring both immediate impact and sustained results
• Expertise in leveraging AI-driven tools and techniques to identify new opportunities, enhance keyword targeting, and streamline processes for greater efficiency and scalability
• Strong background in creating and managing PRDs and leading end-to-end project execution, with an ability to prioritize and pivot as needed
• Expertise in technical SEO, including schema, crawl optimization, site performance, and complex website architectures
• Demonstrated ability to design and execute A/B testing strategies for both UX and SEO with experience using appropriate tools such as StatSig, Hex, or equivalent
• A data-first mindset with experience in analytics platform APIs, such as Google Search Console API, and third-party tools like SEOClarity or equivalent platforms
• Proven ability to identify growth opportunities through keyword research, competitive analysis, and content strategy
• Exceptional communication and stakeholder management skills, with a track record of influencing cross-functional teams
• Passion for balancing user-centric design with search optimization to deliver exceptional experiences

Responsibilities

• Develop and execute a global SEO strategy that balances user experience with traffic growth objectives
• Lead PRD (Product Requirements Document) creation and management for SEO initiatives, ensuring clarity and alignment with cross-functional teams
• Design and implement split testing strategies for both UX and SEO improvements, leveraging data to drive decisions
• Build and nurture relationships across engineering, design, content, and analytics teams to ensure seamless collaboration
• Define and manage scalable processes for identifying keyword targeting and content opportunities
• Prioritize and advocate for technical SEO best practices, working closely with engineering to deliver impactful projects on schedule
• Monitor, analyze, and optimize site performance using tools like Looker, driving data-driven decisions
• Stay ahead of industry trends in search algorithms, AI, and user behavior to inform strategies and future-proof our approach

Benefits

• Comprehensive medical insurance coverage for both you and your family
• Unlimited paid time off
• A 401(k) plan with matching contributions
• 12 weeks of paid parental leave
• An Employee Stock Purchase Plan
• Annual bonus plan or sales incentive plan
• Eligibility to participate in our long term equity incentive program