Senior Manager, Digital Marketing

Summary

Join Clover Health's Marketing Team as a Senior Manager, Digital Marketing, and lead the digital strategy to drive membership growth. You will manage a team, oversee digital assets (website, social media, email campaigns), and collaborate with cross-functional teams. Responsibilities include developing go-to-market strategies, utilizing data-driven approaches (SEO/AEO), managing the marketing agency, and creating KPI reports. Success involves seamless team integration, strong stakeholder relationships, and enhancing digital acquisition programs. The role requires 8-10 years of digital marketing experience, preferably in an agency and startup environment, with Medicare Advantage or regulated industry experience preferred. Future success will be measured by campaign metrics, sales, process improvements, and team mentorship.

Requirements

• You have a minimum of 8–10 years of digital marketing experience , preferably in an agency and start-up environment
• You have experience in managing team members

Responsibilities

• Help drive Clover’s year-round growth and retention engine by coordinating the development of go-to-market strategies, production calendars and key project deliverables
• Lead Clover’s digital strategy via a data-driven approach, incorporating SEO & AEO best practices, to enhance our digital presence and performance
• Support in overseeing Clover’s marketing agency, particularly around digital creative, landing pages, digital media buying strategy, and reviewing KPIs
• Manage a team and oversee our digital assets and tools, which includes:Clover’s website and landing pagesSocial media presenceEmail & SMS campaignsDigital analytical tools
• Partner cross functionally, especially with Analytics, Engineering, Compliance, and Sales
• Develop key KPI reporting for leadership around our digital assets and performance that spans end to end from SEO to lead generation to conversion

Preferred Qualifications

• You have Medicare Advantage experience or experience in a regulated industry ; strongly preferred
• You are a jack of all trades in digital marketing - having worked on direct consumer campaigns to managing an agency to managing a website to overseeing SEO strategy and everything in between
• You have a love for numbers and a strong foundation in developing data-driven strategies using your data analysis skills and research

Benefits

• Our commitment to attracting and retaining top talent begins with a competitive base salary and equity opportunities
• Additionally, we offer a performance-based bonus program, 401k matching, and regular compensation reviews to recognize and reward exceptional contributions
• We prioritize the health and well-being of our employees and their families by providing comprehensive medical, dental, and vision coverage
• We understand the importance of mental health in fostering productivity and maintaining work-life balance
• To support this, we offer initiatives such as No-Meeting Fridays, monthly company holidays, access to mental health resources, and a generous flexible time-off policy
• Additionally, we embrace a remote-first culture that supports collaboration and flexibility, allowing our team members to thrive from any location
• Developing internal talent is a priority for Clover
• We offer learning programs, mentorship, professional development funding, and regular performance feedback and reviews
• Employee Stock Purchase Plan (ESPP) offering discounted equity opportunities
• Reimbursement for office setup expenses
• Monthly cell phone & internet stipend
• Remote-first culture, enabling collaboration with global teams
• Paid parental leave for all new parents