SEO Strategist

Summary

Join Ignite Visibility as a Senior International SEO Strategist and lead the development and implementation of SEO strategies for franchise accounts. This senior-level role requires expertise in local and franchise SEO, along with strong leadership and mentorship skills. You will oversee a team, analyze performance metrics, and conduct business reviews with stakeholders. The position demands extensive experience in SEO, proficiency in various SEO tools and platforms, and excellent communication skills. Ignite Visibility offers a fully remote work environment with optional office space in San Diego, along with numerous company awards and recognition for growth and workplace culture.

Requirements

• Must have 6+ years of experience in SEO
• Expert in GA and Google Tag Manager
• Agency digital marketing experience is a must
• Must have leadership and supervisory experience
• Franchise and multi-location SEO is a must
• Must be knowledgeable of on-site SEO and link building
• Must have done a keyword assignment
• Must have excellent communication skills
• Must have knowledge of social media and how it relates to SEO
• Must have knowledge of technical SEO items
• Must have knowledge of WordPress and blogging
• Must have knowledge of Facebook, Twitter, Google+, LinkedIn, YouTube
• Must have client-facing experience

Responsibilities

• Create comprehensive SEO national to local strategies for franchise accounts
• Prioritize hyper-local optimization and unique franchise challenges
• Lead the implementation of the SEO playbook for franchise accounts
• Mentor and guide SEO coordinators, specialists, and project managers
• Conduct regular team meetings to align on best practices
• Provide solutions for complex SEO challenges
• Must have leadership and delegation expertise
• Analyze performance metrics to identify opportunities and risks
• Lead quarterly business reviews (QBRs) with franchise stakeholders
• Oversee the execution of location-specific and brand-wide SEO initiatives
• Mentor a team (project managers, specialists, coordinators, and interns)
• Help with methodologies and provide strategic insight to team members
• Lead weekly or biweekly 1-1 calls with direct reports
• Hold weekly meetings (when we don’t have pod or department meetings) to train or consult with team members

Benefits

• A collaborative environment focused on client success and career development
• Fully remote workforce with optional San Diego office