
Senior Strategist

Power Digital Marketing
Summary
Join Power Digital as a Paid Search Senior Strategist and own the execution, performance, and growth of marketing services for complex, enterprise-level accounts. You will be responsible for campaign management, data analysis and interpretation, and client communication. This role requires 3-4 years of digital marketing experience, including 2+ years in an agency setting and significant experience with Search Engine Marketing. You should be proficient in Google/Microsoft Office Suite(s) and Google Analytics, and possess expert knowledge of funnel marketing. The ideal candidate will excel at cross-channel collaboration and internal communication. Power Digital values diversity and inclusion, creating a supportive and collaborative work environment.
Requirements
- Ideally 3-4 years of digital marketing experience. 2+ years in an agency setting
- Minimum 2+ years of hands-on experience with Search Engine Marketing: Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
- Significant campaign management experience in 3 or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Expert knowledge of funnel marketing and paid mediaβs place in the marketing funnel
- Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story
Responsibilities
- Enterprise-level account campaign management, including daily optimizations, campaign creation, and high-level strategy ownership
- Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific sources of truth (e.g. GA, Shopify, etc.)
- Participate and engage in weekly department scrums and training sessions to further channel knowledge
- Continuously seek to improve campaign performance against client goals
- Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
- Seek to utilize available AI and outsource resources to assist in workflow wherever possible
- Participate in the development process for new department training materials
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
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