Senior Specialist, Paid Media, Meta & Video

Summary

Join GoDaddy's central marketing team as a Programmatic Media Planner & Buyer! This remote position offers the opportunity to design, develop, and test hypotheses in digital marketing channels, collaborating with cross-functional teams. You will act as a subject matter authority on video testing and measurement. The role requires experience with various programmatic platforms and a strong understanding of programmatic advertising strategies. GoDaddy offers a comprehensive benefits package, including paid time off, retirement savings options, bonuses, health benefits, and parental leave. The company embraces diversity and inclusion, fostering a supportive and entrepreneurial work environment.

Requirements

• Experience buying media through DV360, The Trade Desk, Google Ads (GDN/YT), other top programmatic/DSP platforms
• Crafting and testing hypothesis within video channels
• Using platform analytics and other tools to creative and campaign performance
• Working with international teams and across time zones

Responsibilities

• Design, develop, and test hypothesis in digital marketing channels
• Collaborate with cross-functional teams including marketing, GTM, creative, vendors and call center leaders
• Act as a subject matter authority on video testing and measurement cross various mediums
• Set up and proactively handle campaigns across programmatic/DSP platforms and mediums applying video, display, CTV/OTT, native, and audio
• Develop and implement innovative programmatic advertising strategies; supervise progress, critical metrics, testing, and optimize for continuous improvement against goals
• Work closely with creative team to provide analytical insights and recommendations to continuously develop and test new ad creative
• Run programmatic partnerships through the planning process from partner evaluation, selection, onboarding and launch
• Stay informed about industry trends, technologies, and standard methodologies in programmatic advertising

Preferred Qualifications

• Media planning and forecasting based on budget, strategy & performance
• Evaluation of new platforms, tools, and partnerships to improve performance and efficiency
• Daily management and optimization of ad formats, audience targeting, supply vendors, PMP deals, day parting, recency, frequency, etc

Benefits

• Paid time off
• Retirement savings (e.g., 401k, pension schemes)
• Bonus/incentive eligibility
• Equity grants
• Participation in our employee stock purchase plan
• Competitive health benefits
• Parental leave