Senior Google Ads Specialist

Summary

Join our team as an experienced Google Ads Specialist to generate marketing qualified leads (MQLs) optimized for cost per sales qualified lead (SQL). You will be responsible for our performance marketing strategy across Google Ads, Microsoft Ads, LinkedIn Ads, and META Ads. Collaborate with the demand generation team to implement lead capture tactics. This role requires hands-on experience with Google Ads and other paid channels, data analysis skills, and a strong understanding of performance marketing. We offer a flexible work environment, competitive compensation, comprehensive benefits, professional development opportunities, and a diverse and inclusive team culture.

Requirements

• 2 years of practical experience in building performance marketing, ideally in a B2B SaaS company
• Proven practical expertise in managing Google Ads
• You are used to working in a dynamic environment – experience in a scale-up would be a big plus
• You are analytically driven and understand the technical aspects of performance marketing, such as conversion tracking, attribution, etc
• You have a hands-on mentality
• Our target group is mainly in German-speaking countries, therefore you speak fluent or near-native German, as you will be writing ads or supporting the creation of landing page content

Responsibilities

• Hands-on implementation and expansion of demand generation strategies within Google Ads, LinkedIn Ads, and META Ads
• Support in identifying and setting up new paid marketing channels (e.g., review sites like Capterra & OMR Reviews, content syndication, etc.)
• Definition and – with the support of our designer and CVRO specialist – execution of A/B tests for landing pages, ad copy, and creative content
• Daily data analysis to monitor and improve the performance of all channels based on the cost per SQL (using HubSpot-oriented channel reports)
• Management of budget and media planning, as well as analysis and confident presentation of performance insights
• Support in the creation and optimization of landing pages, with contributions to demand generation via LinkedIn, YouTube, and Google Demand Gen
• Development and implementation of retargeting strategies across multiple channels, with a focus on high-performing video and image creatives

Preferred Qualifications

Ideally, you have initial experience with paid social media channels

Benefits

• Flexible Work Environment: Enjoy remote work options across Europe or from our office-hubs in Augsburg, Amsterdam, Berlin, Munich, and Lohne (Oldenburg), along with flexible working hours
• Competitive Compensation & Comprehensive Benefits: Attractive salary packages and a generous leave policy that includes 28 annual leave days, special leave days, and nursing care days. Our comprehensive benefits package also provides a monthly voucher to choose from a variety of providers, including Urban Sports Club, grocery stores, entertainment, and lifestyle options. Additionally, we equip all employees with state-of-the-art home office equipment and offer a 50% subsidy on private pension plans for permanent employees in Germany
• Professional Growth & Development: Benefit from a significant budget dedicated to learning and personal development, supporting your career growth and continuous learning
• Inclusive & Engaging Culture: Participate in virtual and in-person company events and in our yearly culture connect days, fostering a collaborative and vibrant company culture with minimal hierarchies and respectful communication
• Diverse & International Team: Work alongside a multicultural and international team across 17 different work locations within Europe and 32 nationalities, embracing diversity and a global perspective