Senior Strategist

Summary

Join Later as a Senior Client Strategist and contribute to the development and delivery of impactful influencer and social media marketing strategies for our clients. You will collaborate with senior strategy leads, create compelling client materials, partner with sales and strategy teams on pitches, leverage benchmark data for strategic recommendations, support the creation of internal best practices, and work with services and customer success teams. This role requires strong communication skills, experience in influencer marketing and social media strategy, and proficiency in presentation and collaboration tools. The ideal candidate is proactive, results-driven, and passionate about the creator economy. You will be responsible for helping customers maximize ROI through data-backed recommendations and creative campaign thinking. This position offers a competitive salary and benefits package.

Requirements

• 3–5 years of experience in influencer marketing, social media strategy, or digital marketing (agency or in-house experience preferred)
• Working knowledge of major influencer and social media platforms (Instagram, TikTok, YouTube, etc.)
• Strong understanding of the creator economy and enthusiasm for creator-led brand campaigns
• Experience supporting client strategy development and participating in client-facing meetings
• Excellent written and verbal communication skills, with a strong ability to distill ideas into clear and engaging materials
• Proficiency in presentation tools (Google Slides, PowerPoint) and collaboration software (Slack, GSuite, Zoom)
• Experience using influencer marketing or social media management platforms (e.g., Later)

Responsibilities

• Collaborate with senior strategy leads to develop tailored influencer and social media marketing strategies for brands using Later’s platform
• Create and deliver compelling materials (e.g., decks, one-pagers, campaign mockups) for client use across new business proposals, strategic business reviews, and campaign kickoffs
• Partner with sales and strategy teams to support pitches for prospective customers, including creator recommendations, audience insights, and benchmark projections
• Leverage and maintain internal benchmark data (CPE, CPM, ER, etc.) to support strategic recommendations and reporting
• Support the creation and dissemination of internal playbooks, frameworks, and industry best practices across verticals, objectives, and social platforms
• Work with services and customer success teams to ensure strategy aligns with campaign execution and client outcomes
• Stay current on social platform updates, creator trends, and emerging influencer marketing tactics that can be integrated into client recommendations

Preferred Qualifications

Familiarity with paid social media is a plus

Benefits

$100,000 - 110,000 OTE