Senior Strategist, Data Operations

Summary

Join Power Digital as a Senior Strategist, Data Operations and lead the execution of client technical analytics projects. You will be responsible for implementing their martech ecosystem, including digital analytics, marketing pixels, and third-party vendor data. A strong technical foundation in tag managers, web analytics tools, and media marketing vendors is essential. You will provide innovative solutions to optimize marketing spend and drive revenue growth. This role requires collaboration with other team leads and support for clients in identifying expansion opportunities. You will also employ AI technologies to enhance business processes and leverage Power Digital's Nova ecosystem.

Requirements

• 3+ years of Tag Management experience with some/all of the following tools: Google Tag Manager, Adobe Launch, Tealium, Segment
• 3+ years of web analytics experience implementing and administrating site analytics tools such as Google Analytics 4, Adobe Analytics, Amplitude, and Mixpanel
• Robust knowledge of data privacy and governance best practices and server-side implementation methods related to ad-tracking
• 3+ Years experience with front-end development (html, css, and javascript)
• 2+ years experience working with database structures, data pipelines and queries
• Strong technical experience with Javascript, HTML, SQL, or similar language will be critical in being able to technically deliver the analytics
• Bring a positive hard working attitude each day and have a hunger to learn
• Be able to explain complex technical solutions simply to marketers and business leaders

Responsibilities

• Managing and monitoring technical projects related to the clients marketing analytics ecosystem
• Architecting and executing complex analytics project plans in collaboration with other Power Digital team leads covering data collection strategy, implementation, and QA
• Performing best practice testing and QA of the analytics solutions ensuring data quality and accuracy
• Support the team and client base to help identify opportunities for client expansion through the data collection and insights provided from our solutions
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Preferred Qualifications

• Preference will be given tool experience within Shopify, Elevar, GTM server side, Blotout
• Preference will be given to experience within Snowflake and Google BigQuery