Senior Tracking Specialist

Summary

Join AVIV, a leading real estate technology company, and contribute to their mission of finding the right place for everyone. As a Senior Tracking Specialist, you will be responsible for ensuring accurate and comprehensive tracking of business-critical events across their digital platforms. You will act as the technical expert of the tracking infrastructure, collaborating with various teams to guarantee top-tier data collection and fulfillment of all tracking requirements. This role involves owning the implementation, configuration, and maintenance of tracking tools like Google Tag Manager, Google Analytics 4, and Adjust, translating stakeholder requirements into scalable tracking solutions, and ensuring data quality through established QA processes. You will also develop a strategy for converting from client-side to server-side and first-party data setup, ensuring seamless integration and privacy compliance. This position requires several years of proven experience with client- and server-side tracking, expertise in Google Tag Manager, Google Analytics 4, and media pixel integrations, and a strong understanding of web/app architecture and Data Layer concepts.

Requirements

• Several years of Proven experience with client- and server-side tracking
• Expert in Google Tag Manager (GTM), Google Analytics 4 (GA4), and media pixel integrations
• Strong understanding of web/app architecture and Data Layer concepts
• Proficient in CSS, HTML and JavaScript for implementing advanced tracking solutions
• In-depth knowledge of privacy regulations and cookie-less tracking
• A mindset for data quality, governance, and scalable implementation

Responsibilities

• Own the implementation, configuration, and maintenance of Google Tag Manager (GTM), Google Analytics 4 (GA4), ideally Adjust (MMP) and other tracking tools
• Translate stakeholder requirements into scalable tracking specifications & solutions using best practices
• Collaborate closely with developers to ensure correct Data Layer implementation
• Create and manage complex tags, triggers, and variables in GTM for GA4 and our media partners (Meta, TikTok, Google Ads, etc.)
• Guarantee the quality of our data by establishing, improving and automating the QA processes
• Develop a strategy to convert from a client-side to a server-side and first-party data setup and ensure seamless integration and privacy compliance
• Validate data flows starting from the Data Layer through GTM to GA 4 and our media partners by using tools such as GTM Preview, GA4 DebugView, and browser consoles
• Ensure the integrity of the tracking plan through proper version control and QA sign-offs
• Implement best practices and governance policies across all tracking setups to improve AVIV data collection
• Serve as the main contact for all tracking-related questions from P&T, Data Analytics, and Performance Marketing

Benefits

• 30 days annual leave
• Hybrid or remote working options
• Flexible working hours
• Company pension scheme
• ���50 public transport allowance
• ���100 allowance for glasses
• A mix of Health and Wellbeing benefits
• Bicycle leasing (Job Rad)
• Berlin only - Subsidised canteen
• Berlin only - Kindergarten
• Charity fundraisers