Senior Vice President, Marketing

Summary

Join Axonify as the Senior Vice President (SVP), Marketing, a key leadership role driving marketing strategy and execution during rapid growth. Reporting to the Chief Revenue Officer, you will oversee a team of 20+, collaborating with leaders across the organization to achieve ambitious revenue goals. This role demands strategic thinking, exceptional analytical skills, strong leadership, and a passion for high-performing teams. You will develop and execute comprehensive demand generation and brand-building strategies, translate product features into compelling value propositions, and foster a collaborative team environment. The position requires strong leadership and management skills, strategic planning and execution capabilities, and effective cross-functional collaboration. Remote work flexibility is offered.

Requirements

• 10+ years of senior-level software marketing experience, with at least 5 years in B2B SaaS
• Proven track record of building and scaling high-performing demand-generation functions
• Strong analytical skills and experience with marketing automation and analytics tools
• Demonstrated ability to lead and manage remote teams effectively
• Experience turning around marketing organizations or driving significant growth through new initiatives
• Excellent communication, collaboration, and interpersonal skills
• Strategic thinker with a data-driven approach and a focus on results
• Passion for building brands and developing compelling marketing campaigns
• Ability to thrive in a fast-paced, challenging, and fun environment

Responsibilities

• Develop and execute a comprehensive demand generation strategy that leverages a variety of channels, including digital marketing, content marketing, paid advertising, and ABM, continuously experimenting and optimizing to maximize results
• Build a "best-in-class" demand generation engine that drives qualified leads and accelerates pipeline growth, ensuring alignment with the needs and preferences of target audiences
• Analyze marketing data to identify trends, optimize campaigns, and measure the effectiveness of marketing programs, using insights to inform bold, data-driven decisions
• Implement robust marketing automation and analytics tools to track performance and inform decision-making, empowering the team with the knowledge and resources to excel
• Serve as a steward of the Axonify brand, ensuring consistent messaging and strong brand identity across all channels while adapting to the evolving needs of the market
• Develop and execute brand awareness campaigns that enhance Axonify's market position and differentiate its solutions from the competition, demonstrating a willingness to take calculated risks and challenge the status quo
• Translate product features and functionality into compelling value propositions that resonate with target audiences, demonstrating empathy and a deep understanding of their needs
• Develop go-to-market strategies for new product launches and feature releases, fostering collaboration and open communication across departments
• Create sales enablement materials and equip the sales team with the knowledge and tools to effectively position Axonify's solutions, ensuring they feel empowered and supported to achieve their goals
• Foster a culture of collaboration, innovation, and accountability within the marketing organization, providing regular feedback and development opportunities to empower team members' growth
• Effectively manage remote team members, ensuring clear communication, strong engagement, and a cohesive team environment, demonstrating empathy and understanding for individual needs and boundaries
• Develop and implement a comprehensive marketing strategy aligned with Axonify's overall business objectives, demonstrating strategic agility and the ability to adapt to changing circumstances
• Lead annual and quarterly planning, budget management, and performance reporting for all marketing initiatives, holding the team accountable for achieving ambitious goals
• Collaborate effectively with cross-functional teams, including Sales, Product Management, and Customer Success, to ensure alignment and drive revenue growth, building strong relationships and credibility across the organization

Benefits

• An impactful product that gives back to the communities and frontline workers that support our everyday lives
• People with great attitudes that lead to great results through our values: Empathetic, Bold, Innovative and Empowering
• A diverse team that celebrates unique perspectives and experiences that add richness to our culture
• Leaders that trust deeply who leverage our skills, adapt to us as individuals and encourage us to be our best selves
• You will have the flexibility to work remotely and will be provided with the tools, resources and support to ensure success regardless of where you physically work