Senior Vice President, Marketing

Summary

Join Axonify as the Senior Vice President (SVP), Marketing, a key leadership role driving marketing strategy and execution during a period of rapid growth. Reporting to the Chief Revenue Officer, you will oversee a team of 20+ and collaborate with various departments. This role demands strategic thinking, exceptional analytical skills, strong leadership, and a passion for building high-performing teams. You will develop and execute comprehensive marketing strategies encompassing demand generation, brand building, and product marketing. The position requires a proven track record in B2B SaaS marketing and experience leading and managing remote teams. Axonify offers a remote work option and various employee benefits.

Requirements

• 10+ years of senior-level software marketing experience, with at least 5 years in B2B SaaS
• Proven track record of building and scaling high-performing demand-generation functions
• Strong analytical skills and experience with marketing automation and analytics tools
• Demonstrated ability to lead and manage remote teams effectively
• Experience turning around marketing organizations or driving significant growth through new initiatives
• Excellent communication, collaboration, and interpersonal skills
• Strategic thinker with a data-driven approach and a focus on results
• Passion for building brands and developing compelling marketing campaigns
• Ability to thrive in a fast-paced, challenging, and fun environment

Responsibilities

• Develop and execute a comprehensive demand generation strategy that leverages a variety of channels, including digital marketing, content marketing, paid advertising, and ABM, continuously experimenting and optimizing to maximize results
• Build a "best-in-class" demand generation engine that drives qualified leads and accelerates pipeline growth, ensuring alignment with the needs and preferences of target audiences
• Analyze marketing data to identify trends, optimize campaigns, and measure the effectiveness of marketing programs, using insights to inform bold, data-driven decisions
• Implement robust marketing automation and analytics tools to track performance and inform decision-making, empowering the team with the knowledge and resources to excel
• Serve as a steward of the Axonify brand, ensuring consistent messaging and strong brand identity across all channels while adapting to the evolving needs of the market
• Develop and execute brand awareness campaigns that enhance Axonify's market position and differentiate its solutions from the competition, demonstrating a willingness to take calculated risks and challenge the status quo
• Translate product features and functionality into compelling value propositions that resonate with target audiences, demonstrating empathy and a deep understanding of their needs
• Develop go-to-market strategies for new product launches and feature releases, fostering collaboration and open communication across departments
• Create sales enablement materials and equip the sales team with the knowledge and tools to effectively position Axonify's solutions, ensuring they feel empowered and supported to achieve their goals
• Foster a culture of collaboration, innovation, and accountability within the marketing organization, providing regular feedback and development opportunities to empower team members' growth
• Effectively manage remote team members, ensuring clear communication, strong engagement, and a cohesive team environment, demonstrating empathy and understanding for individual needs and boundaries
• Develop and implement a comprehensive marketing strategy aligned with Axonify's overall business objectives, demonstrating strategic agility and the ability to adapt to changing circumstances
• Lead annual and quarterly planning, budget management, and performance reporting for all marketing initiatives, holding the team accountable for achieving ambitious goals
• Collaborate effectively with cross-functional teams, including Sales, Product Management, and Customer Success, to ensure alignment and drive revenue growth, building strong relationships and credibility across the organization

Preferred Qualifications

It's ok if your experience doesn't check every box! If you check off more than a few - great! We’d welcome a chance to get to know what you can bring, how you can add to our culture, and hear your unique story

Benefits

• An impactful product that gives back to the communities and frontline workers that support our everyday lives
• People with great attitudes that lead to great results through our values: Empathetic, Bold, Innovative and Empowering
• A diverse team that celebrates unique perspectives and experiences that add richness to our culture
• Leaders that trust deeply who leverage our skills, adapt to us as individuals and encourage us to be our best selves
• You will have the flexibility to work remotely and will be provided with the tools, resources and support to ensure success regardless of where you physically work