Senior Visual Designer

Summary

Join Included Health's growing Consumer Marketing Content Strategy team as a Sr. Visual Designer. You will design marketing materials for various channels, ensuring brand consistency and contributing to the design system. Collaborate with other teams to translate marketing objectives into compelling visuals, conduct A/B testing, and stay updated on industry trends. Manage multiple projects, meet deadlines, and potentially mentor junior designers. This role requires a strong portfolio, expertise in Figma and Adobe Creative Suite, and 7+ years of experience in marketing design. The ideal candidate is a strategic thinker with excellent communication and time management skills.

Requirements

• Bachelor's degree in Graphic Design, Marketing, or a related field
• 7+ years of experience in a marketing design role, preferably within a fast-paced environment
• Exceptional eye for detail and a strong portfolio showcasing a diverse range of marketing design work
• Proven track record of designing high-performing campaigns that successfully drive user registration and engagement
• Expert proficiency in Figma and Adobe Creative Suite is a must
• Well-versed in designing for all marketing channels, including print, web, video, and social media
• Excellent time management and organizational skills, with the ability to prioritize and manage multiple projects effectively
• Strong understanding of marketing principles and how design contributes to overall campaign success
• Ability to articulate design decisions and effectively present concepts to stakeholders

Responsibilities

• Design and produce a wide range of marketing materials, including but not limited to: digital ads (display, portal banners), email templates, landing pages, print collateral (mailers, flyers, etc.), video storyboarding, and social media content
• Develop and maintain brand consistency ensuring all produced marketing materials strictly adhere to brand guidelines
• Be heavily involved with the evolving design system, actively contributing to its development, documentation, and implementation across all marketing initiatives
• Work closely with the broader design team, copywriters, strategists, and growth marketing specialists to understand campaign goals and translate them into effective visual solutions
• Utilize strategic thinking to influence design decisions, ensuring creative output aligns with marketing objectives and drives desired user behavior
• Conduct A/B testing on designs and analyze performance data to continuously optimize campaign effectiveness
• Stay up-to-date with industry trends, design tools, and best practices in marketing design
• Exhibit great time management skills, managing multiple design projects simultaneously, adhering to deadlines, and maintaining high-quality standards
• Provide creative direction and mentorship to junior designers, if applicable

Preferred Qualifications

• Experience with animation and motion graphics is a strong plus
• A collaborative spirit and strong communication skills
• Experience working within an agile marketing environment
• Healthcare and/or Tech experience
• Familiarity with project management tools
• After Effects, Premiere Pro experience is highly desirable

Benefits

• Remote-first culture
• 401(k) savings plan through Fidelity
• Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
• Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents
• Generous Paid Time Off ("PTO") and Discretionary Time Off ("DTO")
• 12 weeks of 100% Paid Parental leave
• Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance
• Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
• 11 Holidays Paid with one Floating Paid Holiday
• Work-From-Home reimbursement to support team collaboration and effective home office work
• 24 hours of Paid Volunteer Time Off ("VTO") Per Year to Volunteer with Charitable Organizations