Senior Visual Designer

Summary

Join Babylist's dynamic team as a Senior Visual Designer and contribute to growth initiatives. Collaborate with various teams to create compelling visual content that drives business results. Lead high-impact projects across multiple channels while upholding brand standards. The role involves leading design for registry acquisition, partnering with the social team on visual strategy, collaborating on various initiatives, and driving creative concepting for brand campaigns. You will also develop scalable design systems and mentor junior designers. Staying updated on design trends and managing multiple projects are also key responsibilities. This is a remote-first position with twice-yearly in-person meetings.

Requirements

• 5-7 years of design experience with proven success in acquisition marketing, brand campaigns, and social media
• Proficiency in Figma and other design tools, with experience and interest in AI-powered design support tools
• Strong portfolio demonstrating multi-channel digital marketing campaigns and creative work with measurable business impact
• Experience with performance marketing, creative, and A/B testing methodologies
• Excellent project management skills with the ability to handle specialized work across multiple initiatives
• Exceptional communication and collaboration skills, with the ability to present design concepts to stakeholders and advocate for creative excellence
• Thrive in a fast-paced environment, managing competing priorities
• Proactive problem solver who identifies opportunities to use AI and automation to work efficiently

Responsibilities

• Lead design for registry acquisition testing and optimization across paid channels, including direct mail and paid social campaigns
• Partner with the social team to develop and implement a comprehensive visual strategy refresh that improves engagement rates and follower growth
• Collaborate with cross-functional teams in product and partnerships on various initiatives and ad product placements
• Drive creative concepting and production for high-visibility brand campaigns, including PR initiatives and tentpole marketing moments
• Develop scalable design systems and templates to improve efficiency across email, social, and acquisition channels
• Mentor and provide constructive feedback to junior designers while maintaining high creative standards
• Stay up to date on design trends, emerging technologies (including AI tools), and best practices to continuously innovate our visual approach
• Manage multiple high-priority projects simultaneously, delivering assignments on time while maintaining quality

Benefits

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems
• AI plays a meaningful role in how we work, create, and scale—intentionally embedded in our tools, systems, and decision-making to support innovation and real impact
• We believe in exceptional management
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning
• In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies