Senior Data Analyst

Summary

Join our team as a Senior Data Analyst and contribute to building, maintaining, and optimizing data pipelines to support operational analytics for digital marketing efforts.

Responsibilities

• Develop, maintain, and optimize data pipelines for integrating data from diverse digital marketing sources
• Work with APIs, data connectors, and ETL/ELT tools to automate data ingestion and transformation
• Design and manage analytics solutions to support cross-channel data integration
• Clean, preprocess, and transform raw data to ensure data integrity
• Collaborate with the marketing and product teams to build data models and analytical frameworks
• Conduct exploratory data analysis (EDA) to uncover trends, patterns, and deeper insights
• Leverage statistical methods and machine learning techniques where applicable to create predictive models
• Analyze and report on the effectiveness of digital marketing campaigns
• Implement and oversee A/B testing for campaign variations
• Design and build interactive dashboards and reports in tools like Tableau and Looker
• Actively troubleshoot data and pipeline issues, maintaining a high standard of data quality