Launch Potato is hiring a
Senior Yield Optimization Manager

Summary

Join Launch Potato, a digital media company, as a Performance Marketing Optimizer to own revenue optimization efforts for the Deposits vertical of FinanceBuzz. You will manage and analyze landing pages to increase revenue and margin, dig into data to identify trends, and collaborate with cross-departmental teams.

Requirements

• Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of performance
• 3-5 years of experience optimizing landing page experience to maximize revenue and deep-funnel advertiser KPIs
• Nice to have: 3-5 years of experience with Google Search; planning, managing, and optimizing Google Search campaigns
• Experience using tracking/reporting platforms and/or BI tools
• Analytical skills; a natural inclination to 'follow the data' and making decisions and recommendations based on data - must have the ability to turn data into optimizations
• Proficiency in Excel (Pivot Tables, Vlookups, etc.) and the ability to analyze large sets of data
• Strong project management and organizational skills to manage multiple projects in a fast-paced, deadline-driven environment

Responsibilities

• Manage, analyze, optimize and scale current landing pages to increase revenue and margin
• Dig into the data to analyze performance, identify trends, and find new opportunities
• Research, test, and launch new advertisers on our platform
• Collaborate closely with the Account Management, Copywriting, and User Acquisition teams
• Ideate and implement tests including copy, UI/UX changes, and offer order to improve page metrics
• Identify trends across advertisers and/or platforms and use them to make recommendations
• Assist in developing content strategy that both engages the user and meets client KPI metrics
• Execute A/B tests, mostly focused on advertiser mix, content angle, offer depth, and page format

Benefits

• Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework
• Profit-sharing bonus