SEO Analyst

Summary

Join Granicus as an SEO Analyst and contribute to the company's mission of transforming the Govtech industry by bringing governments and their constituents together. This remote, full-time position based in Costa Rica focuses on providing expertise and strategic consulting to Simpleview's search engine optimization (SEO) clients. You will be responsible for managing SEO, CRO, and content services for assigned accounts, conducting research and analysis, monitoring performance, and providing recommendations to improve website traffic and meet client goals. The role also involves creating and maintaining positive client relationships, identifying upsell and cross-sell opportunities, and staying up-to-date on SEO and digital marketing trends.

Requirements

• Demonstrates a strong background with Google Analytics and other digital SEO tools like Google Search Console, SEMRush, Mouseflow, Screaming Frog and MOZ, among others
• Develops and executes search engine optimization initiatives to drive incremental search traffic
• Exercises critical thinking to conduct thorough analysis that results in actionable insights
• Is passionate about SEO and remains knowledgeable about trends and best practices
• Communicates clearly, effectively and persuasively in both written and verbal forms
• Exercises good judgment to take smart action and solve problems, does not require constant oversight, does more than the bare minimum and performs under pressure
• Maintains high standards and provides work that is professionally composed and free of error
• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies

Responsibilities

• Manages SEO, CRO, and content services for all assigned accounts, to include meeting all service level agreements
• Conducts phone and face-to-face consultation, reporting, and training with clients
• Delivers presentations
• Educates clients about SEO and CRO, and content including best practices
• Provides recommendations for better results
• Manages client communications and scope changes during project execution
• Provides professional feedback and guidance when unreasonable demands are made
• Reviews and responds to clients without delay and with complete answers
• Assists customers with technical implementations
• Creates and maintains positive client relationships and high level of client satisfaction
• Identifies and communicates upsell and cross-sell opportunities
• Conducts thorough on-page optimization and site health checks
• Analyzes data trends and organic performance, develops strategic SEO plans and conducts SEO activities to attain high visibility on search engines
• Implements creative ways to improve organic results and works closely in a consultative role with the clients and SEO team
• Explains SEO performance issues to clients in ways that are clear, understandable, and valuable
• Utilizes Google Analytics, Search Console, SEMRush, and other platforms to review SEO performance and provide descriptive, predictive and prescriptive analyses
• Provides complete and correct monthly and quarterly reports by the 10th business day of the following month
• Ensures delivery of all reports at least 48 hours prior to client call
• Conveys analysis and recommendations in the report that are useful and unique to the client
• Properly executes and produces all contracted items within an SEO project’s stated scope of work
• Thoroughly reads, understands, and completes assigned tickets quickly without compromising quality
• Creates and submits detailed tickets to SEO Specialists, developers or other departments for support when necessary
• Reviews tickets when complete and checks for accuracy before closing the ticket
• Self-manages ticket queue and assigns tickets as necessary for issues that arise, including new page optimizations
• Develops and executes annual SEO Account Plan items on time and paces accounts appropriately
• Ideates and executes data-driven A/B tests and optimization strategies for client websites
• Utilizes Growthbook, Google Analytics, and Google BigQuery for reporting
• Analyzes test results and data to make informed decisions to meet client website goals
• Works with client to implement winning strategies across client’s website
• Hosts an initial onboarding call to include a member of Simpleview’s content team to present the offering and answer any questions prior to recommendations being implemented
• Communicates with clients to understand their highest needs and goals to develop content recommendations to publish live on the site
• Conducts thorough keyword research to ideate, present, and ticket out content according to engagement level
• Plans, presents, and tickets out content recommendations within the confines of engagement deliverables
• Applies common SEO tools with confidence, including Google Analytics, Google Tag Manager, Google Keyword Planner, Google Search Console, SEMrush and Growthbook to assess SEO performance
• Assists with the creation and implementation of meta, H1s, and on-page optimizations
• Reviews tickets including site health scans and takes appropriate action for internal or external communication
• Items include broken links, duplicate content, and crawl errors, among others
• Displays up-to-date knowledge of SEO and digital marketing techniques, trends, and developments

Preferred Qualifications

Prior experience in the hospitality industry and/or experience studying or working in the United States

Benefits

• We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand
• At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be a part of our journey
• Employee Resource Groups to encourage diverse voices
• Coffee with Mark sessions – Our employees get to interact with our CEO on very important and sometimes difficult issues ranging from mental health to work-life balance and current affairs
• Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more
• We bring in special guests from time to time to discuss issues that impact our employee population