SEO Analyst

Summary

Join LendingTree's SEO/Content Marketing team as a strategic SEO analyst to enhance the visibility and traffic of LendingTree.com and its subsidiaries. You will execute SEO strategies for personal finance verticals and products, collaborating with writers, editors, and analysts. Responsibilities include supporting deposit category growth, analyzing financial product guides, assisting in data analysis for website tools, identifying content ideas, proposing tests to improve performance, and tracking industry trends. The role requires 1-2 years of relevant experience, strong analytical and communication skills, and proficiency in Excel and basic HTML. LendingTree offers a competitive salary and benefits package, including medical, dental, vision insurance, and 401(k) matching.

Requirements

• 1-2 years relevant SEO/Digital Marketing experience
• Demonstrated history of being a self-starter with a strong work ethic and constant drive for improvement
• Attention to detail
• Excellent written and verbal communication skills
• Ability and eagerness to interpret data
• Collaborative team player with ability to work independently and manage multiple projects/tasks
• Comfortable working with Microsoft’s Excel (i.e. vlookup, pivot tables, graphs)
• Comfortable with basic HTML

Responsibilities

• Support strategy and execution of the growth of the deposits category
• Analyze informational guides and reviews of financial products and provide recommendations on ways to better meet user intent and expectations
• Assist in data collection and analysis for development of tools, features and calculators on our website
• Identify and prioritize ideas for new content based on research into user needs and general trends
• Propose hypotheses and lead tests to improve traffic, engagement and conversions
• Follow relevant news and conduct research to develop expertise
• Track industry trends and competitor activity
• Monitor and apply current SEO and UX quality standards

Preferred Qualifications

• Background in the personal finance industry
• Background on digital marketing
• Working knowledge of SEO best practices and tools including Google Analytics, Google Search Console, Ahrefs and SEMrush

Benefits

• Medical, dental, vision insurance
• 401(k) matching