Kinship is hiring a
SEO Associate in United States

Summary

The job is for an SEO Coordinator at Kinship, a division of Mars Petcare. The role involves optimizing content readability, SEO health, user experience, and accessibility for The Wildest and Adopt a Pet. The ideal candidate has 3-5 years of experience in a content site, CMS experience (preferably Contentful), strong foundation on SEO best practices, excellent writing, editing, and project management skills.

Requirements

• 3-5 years of experience at a content site (or brand that has a content platform/blog)
• Strong foundation on SEO best practices, keyword research, and how to evaluate SERPs to determine what content to produce
• Excellent writing, editing and project management skills
• Self-starter who can prioritize, multitask and meet deadlines in a fast-paced environment
• Creative thinker who can ideate SEO optimizations to drive search traffic

Responsibilities

• Assist in managing SEO agency by analyzing and feedbacking their recommendations
• Work with internal cross functional partners to implement strategies, including reviewing SEO briefs delivered by agency and compiling cross functional feedback on the briefs to streamline agency communications
• Manage execution of workstreams, including workback timelines and status updates, for all SEO initiatives
• Demonstrate value against all initiatives by providing feedback or insights to inform SEO Manager
• Active monitoring and sharing of industry news, SEO trends and innovative new tools
• Analyze Kinship brands’ website data and performance to identify areas of improvement
• Support efforts to acquire high-quality backlinks
• Work cross functionally with marketing peers to ensure SEO strategies are aligned with overall business goals

Preferred Qualifications

CMS experience (preferably Contentful)

Benefits

• Opportunities to impact and grow the business on a day to day basis
• Dog-friendly workplaces
• Medical, dental, vision, 401k match, and pet benefits for Full-Time Employees and their families
• Unlimited paid time off for Full-Time Employees
• Hybrid work environment
• Parental leave for the birth or adoption of your new human child (and fur baby) for Full-Time Employees (adhering to our policy)
• Discounts on pet products, services, nutrition and veterinary wellness plans
• An extensive onboarding program with a chance to meet leaders across our divisions