SEO Content Manager

Summary

Join ButterflyMX as an SEO Content Manager and contribute to our growing marketing team. You will be responsible for generating qualified leads through SEO-optimized content, staying current with SEO trends, and leveraging AI for content creation. This role requires expertise in SEO, content marketing, and various content creation tools. You will collaborate with the team, track content performance, and maintain organized workflows. ButterflyMX offers a comprehensive benefits package including health insurance, retirement plan, paid time off, and more.

Requirements

• 5 years+ content marketing experience for in-house marketing teams
• Expertise in SEO best practices and trends, Google Core Update quality guidelines, and ranking factors across multiple search engines
• Proven track record of leveraging SEO and Generative Engine Optimization to generate leads and optimize content
• Experience with content marketing planning, content optimization for SEO, competitor gap analysis, performance tracking, and search algorithms
• Working knowledge of HTML, CSS, and Javascript and how it impacts SEO
• Demonstrable experience with the following tools: WordPress, Ahrefs, Google Search Console, SEMRush
• You are a compelling storyteller with excellent written and verbal communication skills who can craft engaging content that drives traffic and converts leads
• Authorization to work in the US

Responsibilities

• Generate qualified leads through SEO content for the sales team by combining creative storytelling and technical precision
• Stay up-to-date with the latest trends in SEO, including HTML, CSS, and JavaScript best practices, to ensure content performs technically while engaging readers
• Work with Large Language Models (LLMs) to generate new content and optimize/enhance existing content
• Implement SEO and GEO best practices and methodologies to outpace industry trends and search algorithm changes while integrating SEO recommendations into ButterflyMX content; provide data-driven recommendations to increase site traffic for the ButterflyMX blog
• Become an expert in ButterflyMX’s product, customers, and industry to create content that builds brand awareness and addresses customer concerns
• Conduct regular market research and competitor gap analysis to identify trends and inform content strategy; conduct thorough keyword research and competitive analysis to identify opportunities for content optimization and growth
• Identify and lead the creation of public-facing content, including blog posts, video scripts, case studies, and ebooks, that adhere to relevant market trends
• Track and analyze content performance metrics to inform strategy and demonstrate impact
• Maintain organized workflows for assigned projects using shared project management systems and collaborating with the content team
• Adopt ButterflyMX’s brand voice to write, edit, and proofread content for website, email, and social media including blog posts, press releases, social media posts, case studies, ebooks, etc

Preferred Qualifications

• Understanding of Large Language Models (LLMs) and how they can be leveraged to create, optimize, and enrich content
• Experience planning and creative diverse content formats, including blog posts, video scripts, case studies, and ebooks
• Proactive awareness of latest search trends and search engine algorithmic changes
• Experience in B2B, tech, or real estate industries
• Experience connecting current SEO insights and strategies with long-term strategy objectives
• You sweat the small details and have a high bar for excellence and successful outcomes
• You are a team player and can lead collaborations across teams

Benefits

• Comprehensive Medical (ButterflyMX covers 90% of the cost), Dental, and Vision plans (ButterflyMX covers 100% of the cost) starting day 1
• 401(k) plan with a match
• 13 paid holidays, 25 PTO days
• Paid Family Leave
• Employee Assistance Program
• Quarterly self-care stipends
• Access to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance