Content and SEO Marketing Manager

Summary

Join NoGood, a rapidly growing agency, as their Content Marketing and SEO Manager. You will develop and implement strategic initiatives to boost website traffic for NoGood and its diverse clientele across various sectors. Collaborate with product and marketing teams to ensure adherence to SEO best practices. Leverage keyword research to create content calendars, analyze data from Google Analytics and other tools, and craft content aligned with client needs. This role demands strong SEO and content marketing expertise, along with experience in managing multiple projects and building client relationships. The ideal candidate will possess a deep understanding of CRO and technical SEO. NoGood offers a competitive compensation package and a flexible work environment.

Requirements

• 3+ years of content marketing and SEO experience in driving high volume of organic traffic growth
• Experience providing content and SEO strategy and results to clients, up to and including VP’s and CMO’s
• Strong editorial background that enables you to review, optimize and publish content at a fast pace
• Experience with Google Custom Search, Google Search Console and Google Analytics
• Experience creating and maintaining content calendars and project schedules using a project management system similar to clickup
• You have strong knowledge of building digital PR and outreach process for feature and guest posting opportunities and have the ability to evaluate against link building best practices
• Adequate understanding of HTML, CSS, JavaScript to be able to identify technical SEO issues and fix them in a timely manner
• You have strong knowledge of Conversion Rate Optimization and understand what levers to pull that will drive consumers to take desired action- including how to design, implement and analyze A/B testing
• Demonstrated experience working in a fast paced, deadline driven role
• Ability to manage multiple projects simultaneously; strong project management skills
• Excellent customer relationship skills are critical both working with people internally and externally
• Technical Learner - You pick up on technical things quickly, enjoy learning new skills and knowledge, and are adept at staying ahead of the curve on relevant industry, company, product, or technical knowledge

Responsibilities

• Drive content marketing initiatives for NoGood as well as NoGood’s partners
• Liaison with Product and Marketing teams to ensure all technical SEO best practices are implemented for NoGood and each of our clients
• Leverage keyword and competitor research to formulate a content calendar for each of our clients (must be able to identify the low hanging fruit to drive organic traffic quickly)
• Understanding data in Google Analytics, Google Search Console, Ahrefs, etc, to identify why organic traffic is increasing/not increasing/staying the same and develop an actionable plan to achieve higher traffic month over month
• Having a deep understanding of our client’s customers which will influence the types of content that will need to be produced
• Write and produce content according to content strategy that follows best SEO practices

Preferred Qualifications

• Previous experience across B2B SaaS, DTC or Healthcare is a major plus
• Experience using SEO tools like Screaming Frog, SEMRush, MOZ, Ahrefs, Fraseand/or other SEO tools, Microsoft Clarity, Hotjar, CrazyEgg, or similar CRO tools

Benefits

• Earn More, Together: Base Pay + Profit Sharing & Commissions Opportunities
• Health First: Premium Medical, Dental & Vision Coverage
• Flex Work Environment: hybrid at HQ and remote globally
• Set Up Shop: Home Office Stipend
• Recharge Anytime: Unlimited PTO Plan
• Family First: Paid Parental Leave Plan
• Secure Your Future: 401(k) Plan with Employer Matching
• Level Up: Mentorship & Career Growth Support
• Always Be Learning: Access to Top-tier Resources & Industry Experts
• Work Hard, Play Harder: Quarterly Team Trips (Onsite and Offsite)
• Mind & Body Wellness: Gym, Wellness, and Access to Mental Health Plans
• Fuel Your Day: Free Lunch, Snacks, Cold Brew, & Happy Hours
• Grow With Us: Endless Opportunities to Lead & Succeed
• Keep on Shining: Ongoing Employee Development Programs