SEO Content Manager

Summary

Join Housecall Pro as an SEO Content Manager to lead and oversee the top-of-funnel content strategy. You will leverage keyword research, analytics, and business metrics to develop content, manage a team of writers, and monitor key performance indicators. Responsibilities include developing and executing content marketing strategies, managing a team of freelance writers, overseeing content creation and publishing, and collaborating with other teams. You will also monitor SEO and business KPIs, drive innovation in SEO content marketing, and present performance updates to leadership. This role requires 4-6 years of experience in SEO marketing or a related field, a bachelor's degree or equivalent experience, and expertise in keyword research tools and analytics platforms. Housecall Pro offers a generous benefits program including medical, dental, vision, life, disability, and 401(k), paid holidays, flexible paid time off, equity in a rapidly growing startup, and monthly tech reimbursements.

Requirements

• 4-6 years of experience in SEO marketing, content marketing, or a related field
• Bachelor's degree in marketing, communications, or a related field, or equivalent work experience
• Expertise in keyword research tools and analytics platforms (i.e., SEMRush, GA4, Search Console)
• Strong understanding of technical SEO, site structure, and content optimization
• Track record of developing and executing high-impact content strategies
• Excellent writing, editing, and proofreading skills
• Proven ability to build and develop high-performing teams
• Exceptional communication and presentation skills, including the ability to explain complex SEO concepts to stakeholders

Responsibilities

• Develop, execute, and lead a top-of-funnel content marketing strategy to improve our online visibility and keyword rankings
• Use keyword research, competitive insights, and company data to develop and prioritize content topics
• Grow and manage a team of freelance writers, ensuring the consistent output of high-quality content delivered on time and on budget
• Manage and mentor a junior SEO writer, fostering career development and high performance
• Oversee the writing, editing, and publishing of SEO-optimized and engaging content
• Coordinate and execute the development of blog content with broader company teams and initiatives as requested
• Work cross-functionally to identify content opportunities, scale processes, and support company objectives
• Monitor SEO and business KPIs to measure content success and make data-driven optimizations
• Drive innovation in SEO content marketing by evaluating and implementing new tools, strategies, and best practices
• Present performance updates and strategic recommendations to senior leadership

Preferred Qualifications

• Strategic mindset with the ability to execute and drive results
• Strong project management and organizational skills, with the ability to prioritize multiple initiatives
• Excellent collaboration and stakeholder management skills across cross-functional teams
• Data-driven decision-making approach with a passion for always improving
• Excellent communication and presentation skills to articulate strategies and insights

Benefits

• Health care insurance (medical, dental, vision, disability)
• Employee assistance program
• 401(K)
• Flexible time off
• Paid parental leave
• Tech reimbursement
• Other company benefits