SEO Manager

Summary

Join Rankings.io as a Local SEO Manager and leverage your expertise in local SEO, client relationship building, and website optimization. You will partner with content marketing to drive hyper-local content growth and proactively pursue growth opportunities. Responsibilities include guiding junior staff, managing client local listings, communicating with clients and internal teams, creating local strategies, and utilizing business acumen to understand client needs. You will also strategize with team members, assemble reports, partner with marketing for keyword identification, identify and escalate critical client issues, and stay updated on industry trends. The role requires 5+ years of SEO experience, 3+ years in local SEO, and 2 years of client-facing experience. Rankings.io offers a remote work environment, unlimited PTO, a 3% matched Simple IRA, and 100% employer-funded health insurance.

Requirements

• 5+ years experience doing SEO work for clients within an agency environment
• 3+ years of experience in local SEO or local SEO listings management for enterprise brand(s)
• 2 years client facing experience
• Desire to lead local strategy for large-growth SEO client
• Strong knowledge of Local SEO best practices, Google My Business, GBP API and experience managing and optimizing local listings
• Familiarity with Local SEO principles for landing pages, reviews, ratings, and citations management
• Experience with keyword research/data mining tools and competitive analysis (Semrush, Ahrefs, etc)
• Google Apps (Docs, Sheets, Slides) and Internet proficiency are required
• Proven track record of successful project management and multi-tasking skills with the ability to hit and exceed deadlines required

Responsibilities

• Guide and mentor junior staff where necessary and consistently serving the department as a role model for the junior staff on the team
• Work with an established service client managing their local listings and demonstrating an advanced understanding of Local SEO
• Communicate regularly with clients and internal team to discuss goals and deliver results
• Create local strategies with the client using their Google My Business to maintain accurate location data
• Utilize business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments
• Strategize and oversee team members to come up with creative solutions for our clients
• Assemble reports to develop and present recommendations for clients and rank software to gauge progress and inform the client of the value being provided
• Partner with Marketing to identify geographic keywords to attract local customers and ensure the development of high-quality, optimized local content for the website
• Identifying critical client/account issues and escalating them to appropriate executives in a timely manner
• Keep up with the Local SEO (national and local) and AI industry through blogs, publishers, competitive research, etc. and regularly sharing thought leadership
• Expected to retain existing business, while pursuing profitable growth opportunities for assigned client account, both in SEO investments and cross-channel upsells

Preferred Qualifications

Experience working directly on websites (general knowledge of CMS such as WordPress, Shopify, or Magento is a plus)

Benefits

• Work remotely from home
• Unlimited PTO
• 3% match Simple IRA
• 100% health insurance (including fully employer-funded coverage)