Writer, Content Manager

Summary

Join CodePath as a Marketing Contractor (Writer + Content Manager) and play a key role in advancing our CodePath Local (CPL) programs. This part-time, remote position (20 hours/week) is a 1-year contract with potential for full-time conversion. You will develop and execute content strategies, create engaging content for various audiences, and manage HubSpot campaigns to drive student engagement and regional growth. Collaborate with cross-functional teams to align campaign content and enhance visual impact. This role requires strong writing skills, HubSpot experience, and a passion for mission-driven storytelling. The annualized salary is $85,000 to $110,000.

Requirements

• 3–5 years in content marketing, digital campaigns, or communications
• HubSpot experience required (emails, workflows, segmentation, reporting)
• Excellent writer with versatility across formats and audiences
• Knowledge of SEO, Google Analytics, and CRM best practices
• Ability to manage multiple projects with precision and proactive communication

Responsibilities

• Develop and execute editorial strategies that increase content reach and relevance for regional CPL audiences
• Write and produce tailored content for technical, student, employer, and university audiences
• Own end-to-end campaign execution in HubSpot that converts segmented audiences into engaged CPL participants
• Ensure landing pages reflect current program priorities and drive 10–15% traffic growth in regional markets
• Benchmark competitive messaging, stay current on industry and regional hiring trends
• Uphold brand voice and editorial consistency
• Conduct keyword research, implement SEO strategy, and report on performance, seeing consistent growth
• Partner with growth, programs, and design teams to align campaign content
• Enhance the visual impact of campaigns to increase engagement metrics across CPL channels
• Execute marketing for CPL events, from awareness to post-event follow-up - in partnership with regional leads
• Publish a monthly content calendar in a shared workspace (e.g., Asana, Notion, GCalendar) with at least 3 planned pieces per week
• Complete a HubSpot campaign audit of all campaigns from the past 6 months, identifying top-performing assets and 3–5 key optimization areas
• Execute 2–3 full campaigns with clear segmentation. Generate 1,000 unique student impressions via a combination of email, social media, and partner communications (track via HubSpot and UTM links)
• Launch 1–2 student or employer-facing events with targeted messaging
• Deliver CPL content playbooks and HubSpot SOPs. Finalize and share 2 documented playbooks in team drive: one for content development, one for HubSpot campaign setup
• Host one 30-minute internal training session per playbook
• Produce at least 3 high-impact content pieces (e.g., case study, testimonials)
• Manage and improve campaign workflows end-to-end. Implement automation in at least 75% of recurring campaigns. Reduce campaign launch time by 25% compared to Q1 baseline
• Support 20–30% regional engagement growth across CPL channels

Preferred Qualifications

• Experience with tools like Canva, Figma, Asana, Trello a plus
• Experience in tech, higher education, or social impact orgs

Benefits

$85,000 to $110,000 (annualized salary)