SEO Content Writer

Summary

Join a leading legal-tech SaaS company as a smart, research-driven SEO Content Writer to create high-impact, accurate legal content for everyday users. The role prioritizes rebounding and growing organic traffic through strategic SEO content creation, focusing on content that ranks well and drives conversions. You will write approximately four long-form articles (1,000–2,000 words) per week, conduct keyword research, and collaborate with editors and legal subject matter experts. Success in this position requires excellent research and writing skills, a strong understanding of SEO principles, and experience with SEO tools like Ahrefs and SEMrush. The ideal candidate is based in the US or Canada and has 2+ years of experience in SEO content writing.

Requirements

• Based in the US or Canada (no visa sponsorship available)
• 2+ years of experience in SEO content writing (legal writing is a plus, but not required)
• Excellent research and writing skills, with the ability to self-educate quickly
• A strong understanding of SEO principles, especially search intent and keyword targeting
• Experience using tools like Ahrefs, SEMrush, and Google Search Console
• Familiar with WordPress, Google Docs, and collaborative content workflows
• Confident identifying areas of uncertainty in your writing and asking for help when needed
• Organized, responsive, and able to manage multiple assignments in a remote-first team

Responsibilities

• Write ~4 long-form articles (1,000–2,000 words) per week, plus contribute to refreshes, edits, and occasional micro-content
• Rebound organic traffic through strategic SEO content. Focus on creating content that ranks, drives traffic, and leads users down the conversion funnel
• Own the workflow. For each assignment: Receive the topic from the client; Conduct keyword research to identify the most appropriate search intent; Submit an outline based on your findings; Incorporate client feedback and draft the full article; Revise as needed with feedback from editors and legal subject matter experts (SMEs)
• Conduct deep research. Learn from credible sources, legal documents, and competitor content to build trustworthy, people-first articles
• Translate complex topics. Write for clarity, not legalese. Your goal is to simplify legal concepts for people who don’t have legal backgrounds—just like you
• Work with feedback loops. Collaborate with editors for voice, style, and formatting. Ask SMEs clarifying questions when you encounter topics that go beyond your expertise
• Format and publish in WordPress. Ensure content is QA’d and styled properly before going live
• Use data to guide decisions. Leverage tools like Ahrefs, SEMrush, and Google Search Console to inform and refine your content