SEO Journalist

Summary

Join Metro's SEO team as a freelance SEO journalist and contribute to the nation's most loved newsbrand. You will pitch engaging content on trending topics, conduct keyword research, optimize site content, and analyze trends. Success requires a strong understanding of SEO, news, and social media's impact on search performance. You'll work with editors to commission content, provide SEO guidance to reporters, and maintain SEO best practices. The role demands experience in a newsroom and familiarity with the UK Editors’ Code of Practice. Regular shifts are preferred across a 7-day rota.

Requirements

• Previous experience working in a newsroom is essential
• Ability to apply existing SEO skills and knowledge to new tasks
• Understanding of legal covenants such as the UK Editors’ Code of Practice
• Willingness to work in a dynamic, fast-paced 24/7 news environment

Responsibilities

• Spotting relevant trends and working with section editors to commission content
• Optimise Metro’s journalism to maximise reach across all search platforms
• Maintain and champion SEO best practice by providing ongoing feedback to reporters and editors
• Nurturing existing site content and offering SEO guidance to reporters on fresh pieces
• Stay up to date with the news agenda and current events
• Reacting to breaking news commissioning and optimising content accordingly

Preferred Qualifications

Regular booked shifts are preferred across our 7 days/week rota