SEO Lead

Summary

Join Canva's international SEO team as the Africa Regional SEO Lead, driving organic growth across key markets like South Africa, Nigeria, and Kenya. You will own the regional SEO strategy, working closely with SEO specialists and cross-functional teams. Responsibilities include developing and implementing SEO growth strategies, building and leading SEO country teams, collaborating with stakeholders, and improving workflows. You'll monitor performance, stay updated on industry trends, and foster a collaborative team environment. This fully remote role, based in South Africa, offers opportunities for growth and impact within a global company.

Requirements

• You have in-house or agency experience with a proven track record of growing SEO in Africa
• You can demonstrate success in developing and executing SEO strategies in international LOTE (Languages Other Than English) markets that have been the primary driver of business growth, such as Afrikaans and Zulu, Swahili, Yoruba, Hausa, Igbo and Xhosa, to mention a few
• You have a deep knowledge in all aspects of SEO, including content strategies, technical audits, and link building
• You have hands-on experience with SEO and web analytics tools such as Google Analytics, Mode, Looker, Search Console, SEMRush, Ahrefs, Dragon Metrics, Screaming Frog, and DeepCrawl
• You possess strong analytical skills and comfort in using data to guide decision-making, with experience in tracking and reporting on SEO performance metrics and using these insights to inform strategies and tactics
• You are comfortable working in cross-functional teams in a fast-paced environment and ability to build relationships and collaborate with key stakeholders
• You can showcase experience in scaling and improving workflows and processes, with a focus on automation and efficiency
• You are proficient in Afrikaans or Zulu; however, business-level English is critical

Responsibilities

• Drive strategy development and implementation at the regional level through ownership of SEO growth strategies across Africa, aligning closely with global SEO strategy and wider stakeholder groups across Global Content and Discovery and Marketing
• Build and lead SEO Country teams across the Africa Region, especially South Africa, Nigeria and Kenya, providing guidance and direction to Content Specialists, and potentially Outreach Specialists to achieve SEO growth targets
• Build relationships and identify areas for collaboration with key stakeholders in the region, including language managers, growth managers, and PR teams
• Facilitate and build best practice workflows across teams within and outside the SEO group, aligning with key stakeholders
• Work closely with other regional SEO leads, SEO group leads, SEO specialist teams, product managers, engineers, designers, and data analysts to drive alignment, scale and improve existing workflows and processes for automation and efficiency, and deliver impactful, growth-based projects
• Support the growth of the team through hiring, onboarding, coaching and performance management of Africa SEO Country teams
• Monitor and report on the Region and country-level SEO performance, metrics and output, focusing on South Africa, Nigeria and Kenya
• Stay abreast of regional and industry trends, best practices, and algorithm changes to inform SEO strategies and identify growth opportunities
• Foster a collaborative environment where team members can share insights and learnings to continuously improve the local SEO strategy

Benefits

• Equity packages - we want our success to be yours too
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally