SEO Lead

Summary

Join Workyard, a fast-growing startup developing a workforce management platform for the construction industry, as their SEO Lead. You will own and execute the SEO strategy, optimizing existing content and technical infrastructure, and building a future-proof roadmap. Collaborate with content, product, and growth teams to increase visibility, traffic, and conversions. This hybrid role (2 days in the Sydney office, 3 days remote) requires driving organic growth and aligning SEO efforts with conversion goals. Success is measured by improved keyword rankings, organic sessions, qualified leads, and revenue growth. The role demands a proven track record in SEO for SaaS or digital platforms and strong analytical skills.

Requirements

• 6+ years of experience in SEO with a proven track record of driving organic growth for SaaS or digital platforms
• Deep knowledge of the SEO landscape across technical, content, and strategic dimensions
• Hands-on experience ranking sites using both editorial-led and product-led SEO approaches
• Strong analytical skills to assess performance and identify optimization opportunities
• Self-starter with the ability to ideate and execute effectively in a fast-paced, remote environment
• Comfortable collaborating with cross-functional stakeholders and communicating SEO value to non-technical audiences

Responsibilities

• Own and optimize our SEO performance through ongoing monitoring, analysis, and execution
• Drive early wins by executing against our existing SEO roadmap and identifying high-impact improvements to existing assets
• Conduct keyword, competitor, and SERP research to expand our SEO strategy in line with evolving business needs and product releases
• Collaborate with the content and product teams to define editorial-led and product-led SEO initiatives
• Work closely with our Growth PM to align SEO efforts with conversion goals and self-serve funnel optimization
• Manage and evolve the structure of our website, including navigation, internal linking, and page templates
• Maintain and grow our extensive library of SEO assets while identifying opportunities for future content development and optimization