SEO Lead

Summary

Join Synthesia, a rapidly growing AI video communications platform, as our SEO Lead. You will own and drive our organic search strategy, leading a small team and executing hands-on SEO work. This role requires significant SEO experience, strong analytical skills, and cross-functional collaboration. Synthesia offers a competitive salary, stock options, hybrid work arrangements, and excellent benefits, including private healthcare, pension contributions, and generous parental leave. We are looking for a results-driven leader who is passionate about SEO, growth, and innovation. Help us take Synthesia's organic presence to the next level!

Requirements

• 7+ years of SEO experience, with a proven track record of driving significant organic growth in competitive industries (ideally B2B SaaS)
• Hands-on expertise in both technical SEO (crawling, indexing, site structure, page speed) and content strategy (keyword research, content clustering, optimization)
• Leadership experience – either managing a team or mentoring junior team members
• Deep expertise with SEO tools like Ahrefs, SEMrush, Screaming Frog, Google Search Console, and GA4
• Strong analytical mindset – You love digging into data, building reports, and making data-driven decisions
• Growth-driven approach – You don’t just optimize for rankings; you focus on business impact and love finding creative solutions to tough challenges
• Cross-functional experience – You’ve worked closely with content, product, website, PR, and engineering teams to implement SEO initiatives at scale
• Excellent communicator – You can clearly explain SEO concepts to both technical and non-technical stakeholders and drive alignment across teams

Responsibilities

• Own the SEO strategy – Develop and execute a roadmap to scale organic search growth, covering technical SEO, content, and off-page initiatives
• Manage & mentor a team – Lead and support two in-house SEO managers, fostering a high-performance culture and helping them develop their skills
• Execute hands-on SEO work – Conduct keyword research, optimize site structure, perform SEO audits, and implement technical fixes in collaboration with the website team
• Monitor & analyze results – Track rankings, organic traffic, and conversions to continuously refine and improve SEO strategy
• Stay ahead of the curve – Keep up with algorithm updates, industry trends, and competitive landscape to ensure we stay at the forefront of SEO
• Collaborate cross-functionally – Work with Product, Marketing, Website, Localization, and Design teams to align SEO with business growth initiatives

Preferred Qualifications

• Webflow Experience (Nice to Have). Familiarity with Webflow is a plus, allowing you to make minor SEO adjustments without relying on developers
• YouTube SEO Experience (Nice to Have). Experience optimizing video content for YouTube SEO is a bonus, as Synthesia is deeply invested in video communication and content

Benefits

• A hybrid, flexible approach to work where you have access to a lovely office space in Oxford Circus with free lunches on a Wednesday and Friday
• A competitive salary + stock options
• 25 days of annual leave + public holidays (plus the option to take 5 days unpaid leave and carry 5 days over)
• Private healthcare through AXA, including mental health support through the Stronger Minds service
• Pension contribution - Synthesia contributes 3% and employee contributes 5% on qualifying earnings
• Cycle to work scheme
• You will join an established company culture with optional regular socials and company retreats
• Paid parental leave entitling primary caregivers to 16 weeks of full pay, and secondary 5 weeks of full pay
• You can participate in a generous recruitment referral scheme if you help us to hire
• The equipment you need to be successful in your role