Growth Marketing Manager

Summary

Join GetResponse as a Growth Marketing Manager and lead website performance, CRO, and demand capture. Collaborate with various marketing teams to boost key metrics like free trials and revenue conversions. You will optimize the website and digital touchpoints for acquisition, engagement, and conversion. Reporting to the Global Marketing Director, you'll be responsible for website conversion strategies, content strategy, agile prioritization, and cross-functional collaboration. This role requires proven experience in website conversion strategies in high-growth SaaS companies and a deep understanding of modern content management and UX/UI best practices. GetResponse offers a hybrid or fully remote work model, along with various benefits including private medical care, a home office setup bonus, and flexible working hours.

Requirements

• Have proven experience managing website conversion strategies in high-growth SaaS or tech companies
• Have a deep understanding of modern content management, AI-powered copywriting, personalization strategies, and UX/UI best practices
• Be hands-on with A/B testing, analytics tools (Google Analytics 4, VWO, Mixpanel, Amplitude), and optimization platforms
• Have fluency in English (min. C1)
• Be experienced in collaborating cross-functionally with marketing, product development, design, and analytics teams in agile environments
• Have demonstrated success in owning and improving business-critical website KPIs

Responsibilities

• Lead and execute website conversion optimization strategies to achieve ambitious growth targets for free trials, demo requests, and overall website engagement KPIs
• Define and manage our website content strategy, ensuring alignment with marketing campaigns, customer journeys, SEO, and user experience best practices
• Prioritize website requirements in collaboration with marketing, product, and analytics stakeholders, balancing user needs and business priorities to swiftly deliver impactful improvements
• Design content strategies that incorporate copywriting, visual design, UX/UI mockups, AI-driven optimization recommendations, and experimentation (A/B and multivariate testing) to ensure maximum impact and results
• Actively advise and collaborate with global marketing teams (Brand, Performance Marketing, Content, SEO, Local Markets, PPC, and Product Marketing) to optimize website performance within campaign contexts
• Directly accountable for monitoring, analyzing, and continuously improving website KPIs—conversion rates (free trials, demos), funnel engagement, bounce rates, and user experience metrics
• Identify, pilot, and implement modern tools (AI-driven copy optimization, UX heatmap analysis, personalization platforms, advanced A/B testing software) to continuously enhance web conversion rates and user engagement

Preferred Qualifications

Be familiar with or open to adopting and implementing emerging technologies (Generative AI, analytics suites, predictive modeling tools)

Benefits

• Hybrid or fully remote work model (depending on location)
• Home office set up – a one-time bonus for a maximum of 1000 PLN (or equivalent) to help set up your home office space
• Private medical care for employees and their family members
• Employee referral program – up to 10 000 PLN for recommending a friend
• Corporate life insurance
• Employee pension program (PPE)
• Flexible working hours and no meeting days
• Wellbeing and mental health culture – mental health helpline, sport card etc
• Modern equipment – most of our teams work on MacBooks
• English classes
• Internal initiatives like webinars, knowledge-sharing sessions, and more!