Seo Manager

Summary

Join Black & White Zebra as our SEO Manager and play a crucial role in driving the success of our content marketing efforts. You will meticulously plan and prioritize cluster development for specific publications, develop keyword plans, create internal linking strategies, and monitor cluster performance. This role requires 3-4+ years of SEO experience, proven success in driving organic traffic growth, and expertise in SEO content fundamentals and internal linking. Fluency with various SEO tools and strong reporting skills are essential. The position offers a competitive salary ($90,000-$110,000 CAD annually), a discretionary bonus, a comprehensive benefits package, and the flexibility of primarily remote work with the option for hybrid/in-office work in Vancouver.

Requirements

• 3 - 4+ years of SEO experience developing successful SEO editorial strategies as an SEO Specialist, SEO content strategist, or similar
• Proven success in driving significant organic traffic growth and achieving ambitious goals - able to show examples of enhancing or building a strategy and how that impacted performance
• Be grounded in solid SEO content fundamentals and inherently know how each touchpoint impacts our search performance and business goals
• Internal linking expertise and ideas on how to operationalize a framework at scale
• Have run and executed content cannibalization analysis
• Fluency with Ahrefs, SEMRush, Google Search Console, and any suite of tools required to get the job done
• Strong reporting skills with a visual reporting tool such as Looker studio or similiar
• Be adept at managing multiple brands/projects and prioritizing your workload

Responsibilities

• Meticulously plan and prioritize the cluster development for specific publications
• Develop, execute and map keyword plans for those clusters that map to our internal customer journeys (factoring potential and business impact)
• Create internal linking plans, map and track the implementation
• Identify and prioritize content to upgrade and update on a monthly basis
• Monitor and critically analyze cluster performance using the results to inform the ongoing content strategy for specific publications
• Identify opportunities for incorporating AI-driven content solutions to enhance our content production, distribution, and personalization efforts
• Identify, evaluate, and advise on cannibalizing content on an ongoing basis
• Develop content structure, formats, best practice frameworks and guidelines to ensure streamlined, consistent and high-quality content creation
• Work with our Editorial team to provide guidance and support in sticking to the plan
• Give perspectives on improving and adding value to our content offering
• Proactively report and monitor SEO performance with actionable advice

Preferred Qualifications

• Experience working in SaaS SEO
• Bring new ideas: approaches, tools, websites, platforms for us to test and adopt
• Finger on the pulse of AI content and new tools arriving to market daily

Benefits

• $90,000 - $110,000 a year
• This full time position is primarily available as a remote position but we can accommodate hybrid/in office work for people located locally to our Vancouver head office
• Discretionary bonus
• Comprehensive benefits package