Seo Manager

Summary

Join CareLuLu, a company improving access to affordable childcare, as their first SEO Manager/Technical SEO Specialist/Growth Marketer! You will be responsible for all things SEO, owning and growing this crucial channel. This is a fully remote, flexible position offering significant growth potential within a collaborative environment. You will conduct site audits, analyze data, create reports, and implement technical SEO strategies to improve search engine rankings. The ideal candidate possesses extensive SEO experience, strong technical skills, and a data-driven approach. CareLuLu offers competitive pay and a flexible work environment.

Requirements

• 5+ years of direct experience working in SEO (we’ll consider less, if you can show you’re amazing!)
• Strong knowledge of HTML, CCS, JavaScript
• Hands-on experience with Google Search Console, Google Analytics GA4, SEMrush
• Deep understanding of search engine algorithms to determine what governs crawlers’ behavior and page ranking
• Strong knowledge of site architecture, schema markup, URL structure, redirect management
• Expertise in troubleshooting and debugging SEO issues, as well as optimizing site speed and performance
• Strong communication skills to collaborate with developers, content creators, and marketers
• Data-driven, analytical mindset and excellent attention to detail
• Owner mentality: you are self-motivated, use data to evaluate success and deliver results working independently

Responsibilities

• Conduct thorough technical SEO audits of our website to provide recommendations for optimization
• Monitor and analyze website traffic, keyword rankings, and other metrics to identify opportunities
• Provide regular, clear, and detailed reporting on important metrics and performance
• Identify valuable search terms to grow our user acquisition and traffic
• Optimize website structure, improving speed and mobile friendliness
• Develop content strategy to rank for valuable search terms, and collaborate with content team
• Find and fix all errors (duplicate content, crawling & indexing errors, etc
• Be responsible for Google Search Console, Google Analytics GA4, SEMrush
• Develop and implement strategy to acquire backlinks to increase website authority
• Work closely with our engineering & web development team to implement technical SEO changes
• Create and maintain technical SEO documentation and guidelines for internal team
• Stay up to date with the latest trends and best practices in technical SEO and search engine algorithms

Benefits

• Competitive pay
• Flexible environment
• Fully remote