SEO Manager

Summary

Join Synthesia's dynamic Marketing team as an SEO Manager and play a key role in driving organic growth. You will lead international SEO efforts, conduct keyword research, create insightful reports, and optimize content. This role requires 3+ years of SEO experience with a proven track record of success in the SaaS vertical, managing large multilingual websites, and proficiency in SEO tools. The ideal candidate is results-driven, a self-starter, and possesses strong analytical and technical skills. Synthesia offers a competitive salary and equity, a hybrid or remote-friendly work environment, 25 days of annual leave, a generous referral scheme, and other benefits.

Requirements

• You have 3+ years of professional experience in SEO with a proven track record of successfully developing and implementing SEO programs and significantly improving Organic Search performance in SaaS vertical
• Experience working with large multilingual sites in highly competitive SERPs [more than 100K clicks/month]
• Proficient in keyword research, competitor research and SERP analysis
• Experienced with SEO tools like Screaming Frog, Ahrefs and SEMRush
• Have great analytical skills and can easily find answers in Google Analytics and Google Search Console. Put those numbers into a compelling story to shape a hypothesis or report on the progress
• Words like structured data, entities, content hubs, featured snippets, hreflang tags, canonicals sound more than familiar and you can easily give an example of how you applied it
• You Are Results-Driven. You are focused on driving measurable results and achieving KPIs. You can demonstrate the impact of SEO on business metrics
• You Are a Self-Starter. You take initiative and can work independently to drive projects forward. You are proactive in identifying and solving problems without needing constant direction
• You Are an Excellent Executor. You are an amazing executor and have a track record of successfully executing complex projects and achieving desired outcomes quickly
• You Have Technical Proficiency. You have a strong understanding of technical SEO and website architecture. You can conduct technical audits and implement necessary changes to improve site performance
• You Are Innovative and Proactive. You are always looking for new tools, techniques, and strategies to enhance SEO efforts. You proactively identify opportunities for improvement and growth
• You Are Detail-Oriented. You have a keen eye for detail and ensure accuracy in all aspects of SEO implementation and reporting. You are meticulous in optimizing content and tracking performance metrics
• You Possess Strong Analytical Skills. You are proficient in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc. You can analyze data to identify trends, insights, and opportunities for improvement
• You Are a Strategic Thinker. You can align SEO initiatives with overall business goals. You can develop long-term strategies to drive sustainable organic growth

Responsibilities

• Identify organic growth opportunities through keyword research, competitor research and data analysis
• Lead international SEO efforts owning all the localized pages of the website and growing our international search presence
• Perform technical SEO checks and audits with Screaming Frog and other SEO tools
• Analyze the performance and own keyword monitoring and reporting
• Optimize the content, on-page copy, UX and CRO of landing pages and blog posts
• Report and provide updates to the entire marketing team and leadership about the progress of your projects
• Collaborate with various stakeholders such as website team, design, product marketing

Preferred Qualifications

• Webflow Experience (Plus). It’s a plus if you have experience working with our CMS (Webflow) and can make small page adjustments yourself
• YouTube SEO Experience (Plus). It’s a plus if you have YouTube SEO experience

Benefits

• A competitive base salary and equity as part of your package
• A hybrid or remote-friendly environment. Our preference is for our team to spend 2x days a week in the office if you're based in commutable distance to our London office. We have hubs in Amsterdam, Copenhagen, Munich, Zurich, and New York. You’ll also have the option to work fully remote from Europe or Eastern US time zones if you're not local to an office
• 25 days of annual leave + public holidays in the country where you are based. Regular socials and company retreats
• A generous referral scheme
• Work from home budget
• Opportunity to work from anywhere for a set number of days per year
• A huge opportunity for career growth as you’ll help shape a market-defining product
• Other country-specific benefits based on the country you are hired in such as private healthcare in some countries