LTD Global is hiring a
SEO Specialist

Summary

The job is for a remote SEO/SEM expert who will manage all search engine optimization and marketing activities, including content strategy, keyword research, link building, and SEM campaigns on Google, Yahoo, and Bing. The candidate must have proven experience in SEO, SEM, website analytics tools, bid management tools, A/B testing, and understanding of ranking factors and search engine algorithms.

Requirements

• Proven SEO experience as evidenced by results achieved in previous roles
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing demonstrated through specific campaign outcomes
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics)
• Experience with bid management tools (e.g., Google Ads)
• Experience with A/B and multivariate marketing campaigns
• Knowledge of ranking factors and search engine algorithms, latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field, preferred
• Must be located in the Philippines
• Must be willing and able to work from home
• Must be willing and able to work on US time zone

Responsibilities

• Optimize website copy and landing pages for search engine optimization
• Perform ongoing keyword research including discovery and expansion of keyword opportunities
• Research and implement content recommendations for organic SEO success
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI for paid search campaigns
• Track, report, and analyze website analytics
• Develop, implement and boost performance on PPC initiatives and campaigns
• Manage campaign expenses, and budget, based on estimated monthly costs, reconciling discrepancies
• Enhance current search engine marketing campaigns
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords