Remote SEO Specialist

Summary

Join a passionate Growth team at a worldwide leading educational video company as a freelance SEO Specialist, responsible for managing the SEO content pipeline and enhancing online visibility through strategic SEO practices. This role requires 2+ years of experience in SEO, content management, keyword research, on-page optimization, and analytics.

Requirements

• 2+ years experience in SEO, content management, keyword research, on-page optimisation, and analytics
• Experienced in publishing and optimising content on WordPress
• Strong SEO reporting skills with experience in SEMRush, Moz, Ahrefs (or a similar tool)
• Familiarity with Analytics tools like Google Analytics and Tag Manager
• Excel skills, including vlookups and pivot tables

Responsibilities

• Execute the Senior SEO Engineer’s content plan by taking their strategy and putting it into action
• Manage blog content production workflows using project management tools like ClickUp or Monday.com to ensure timely delivery
• Optimize landing pages to improve search engine rankings and support SEO campaigns
• Oversee and manage the content plan for blogs and topics to ensure alignment with SEO goals
• Publish and format blogs on WordPress, ensuring they meet SEO and quality standards
• Update blogs and landing pages to keep content fresh, relevant, and optimized for SEO
• Liaise with blog writers to ensure content aligns with SEO strategy and editorial guidelines
• Conduct thorough keyword research to identify opportunities and optimize content performance
• Run and analyze monthly reports using tools like SEMRush, Ahrefs and Google Analytics to track SEO performance
• Analyze data to uncover actionable insights that drive SEO improvements and content performance

Preferred Qualifications

• Experience in B2B or lead generation campaigns is a plus
• Knowledge of HTML, CSS, and JavaScript is a plus
• BS/MS degree in Marketing or a quantitative field is a plus